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~isPartOf:"California management review"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Kumar, V."
~type_genre:"Article in journal"
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Brand management
4
Markenführung
4
B-to-B-Marketing
3
Business-to-business marketing
3
Sustainability
3
Beziehungsmarketing
2
Climate change
2
Klimawandel
2
Lieferantenmanagement
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Nachhaltige Entwicklung
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Relationship marketing
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Supplier relationship management
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B2B marketing
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B2B markets
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Brand image
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Brand positioning
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Customer development
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Customer engagement
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Kumar, V.
Naudé, Peter
29
Henneberg, Stephan
27
Lindgreen, Adam
24
Di Benedetto, C. Anthony
18
Sharma, Arun
17
Pardo, Catherine
14
Snehota, Ivan
14
Agnihotri, Raj
12
Cova, Bernard
12
Eggert, Andreas
12
Ivens, Björn Sven
12
La Rocca, Antonella
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11
Kowalkowski, Christian
11
Ritter, Thomas
11
Terho, Harri
11
Christodoulides, George
10
Keränen, Joona
10
Kleinaltenkamp, Michael
10
Kohtamäki, Marko
10
Mouzas, Stefanos
10
Ulaga, Wolfgang
10
Gebauer, Heiko
9
Matthyssens, Paul
9
Möller, K. E. Kristian
9
Ruyter, Ko de
9
Andersen, Poul Houman
8
Casidy, Riza
8
Corsaro, Daniela
8
O'Cass, Aron
8
Storbacka, Kaj
8
Akter, Shahriar
7
Brown, Brian P.
7
Ewing, Michael
7
Ford, David
7
Frow, Pennie
7
Gabrielsson, Mika
7
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7
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California management review
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of marketing
20
Journal of the Academy of Marketing Science
12
Journal of marketing research : JMR
11
Journal of international marketing
5
Journal of retailing
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
MSI reports : working paper series
4
MIT sloan management review
3
International journal of forecasting
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business research : JBR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of marketing research
1
Journal of service management
1
Journal of service research
1
Journal of service research : JSR
1
Journal of world business : JWB
1
Management information systems : mis quarterly
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Psychology & marketing
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Review of marketing research
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ECONIS (ZBW)
7
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Date (oldest first)
1
B2B
marketing
for industrial value addition : How do geopolitical tension and economic policy uncertainty affect sustainable development?
Shams, S. M. Riad
;
Kazi Sohag
;
Islam, Monirul
;
Vrontis, …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 253-274
Persistent link: https://www.econbiz.de/10014531532
Saved in:
2
Climate change risks, sustainability and luxury branding : friend or a foe
Mahmoud, Ali B.
;
Kumar, V.
;
Fuxman, Leonora
;
Mohr, Iris
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 57-68
Persistent link: https://www.econbiz.de/10014454777
Saved in:
3
Managing climate change risks and creating stakeholders' value via sustainability-focused B2B brand strategies
Khan, Huda
;
Gupta, Shaphali
;
Kumar, V.
;
Kumar, Binay
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 198-213
Persistent link: https://www.econbiz.de/10014454889
Saved in:
4
Establishing brand equity among business-to-business referral sources in the emerging markets : the case of specialty medical practice
Kumar, V.
;
Cohen, Greg S.
;
Rajan, Bharath
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 26-34
Persistent link: https://www.econbiz.de/10011422687
Saved in:
5
Sustainability and branding : an integrated perspective
Kumar, V.
;
Christodoulopoulou, Angeliki
- In:
Industrial marketing management : the international …
43
(
2014
)
1
,
pp. 6-15
Persistent link: https://www.econbiz.de/10010359386
Saved in:
6
A strategic framework for a profitable business model in the sharing economy
Kumar, V.
;
Lahiri, Avishek
;
Dogan, Orhan Bahadir
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 147-160
Persistent link: https://www.econbiz.de/10011822562
Saved in:
7
Understanding the role of artificial intelligence in personalized engagement
marketing
Kumar, V.
;
Rajan, Bharath
;
Venkatesan, Rajkumar
; …
- In:
California management review
61
(
2019
)
4
,
pp. 135-155
Persistent link: https://www.econbiz.de/10012175546
Saved in:
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