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~isPartOf:"California management review"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~source:"econis"
~source:"repec"
~subject:"Social web"
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Search: subject_exact:"Corporate image"
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California management review
International journal of internet marketing and advertising : IJIMA
Corporate reputation review : an international journal
10
Corporate communications : an international journal
9
Journal of business research : JBR
5
Online reputation management in destination and hospitality : what we know, what we need to know
5
SpringerLink / Bücher
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Personalwirtschaft : das Magazin für den Job HR
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Accounting, organizations and society : an international journal devoted to the behavioural, organizational and social aspects of accounting
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Asia Pacific journal of marketing and logistics
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Bank parikrama : a journal of banking & finance : quarterly journal of Bangladesh Institute of Bank Management
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ECONIS (ZBW)
RePEc
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1
The impact of user-generated fake news on brand equity : moderating mechanisms of brand attitude and corporate reputation
Stiehler-Mulder, Beate E.
;
Maduku, Daniel K.
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 146-171
Persistent link: https://www.econbiz.de/10014340168
Saved in:
2
Building corporate reputation through social media marketing efforts : the mediating role of corporate brand credibility
Garanti, Zanete
;
Igbudu, Nicholas
;
Popoola, Temitope
; …
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 370-393
Persistent link: https://www.econbiz.de/10014318231
Saved in:
3
Comparing blogs with print ads for corporate branding : the role of source credibility
Vinuales, Gema
;
Sheinin, Daniel A.
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 168-183
Persistent link: https://www.econbiz.de/10012252814
Saved in:
4
A fat debate on Big Food? : unraveling blogosphere reactions
Kolk, Ans
;
Lee, Hsin-hsuan Meg
;
Dolen, Willemijn M. van
- In:
California management review
55
(
2012/13
)
1
,
pp. 47-73
Persistent link: https://www.econbiz.de/10009672301
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