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~isPartOf:"California management review"
~isPartOf:"Journal of promotion management : JPM"
~isPartOf:"Young consumers : insight and ideas for responsible marketers"
~subject:"Internet marketing"
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Internet marketing
Fernsehwerbung
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Television advertising
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Advertising effects
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5
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television commercials
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Arroyo-Cañada, Francisco-Javier
1
Eisenmann, Thomas R.
1
Ferguson, Douglas A.
1
Gil-Lafuente, Jaime
1
Greer, Clark F.
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Shin, Wonsun
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California management review
Journal of promotion management : JPM
Young consumers : insight and ideas for responsible marketers
Journal of advertising research
6
International journal of advertising : the review of marketing communications
4
Journal of marketing communications
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
International journal of advertising : the quarterly review of marketing communications
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing research : JMR
3
Journal of the Academy of Marketing Science
3
Discussion paper / Centre for Economic Policy Research
2
Journal of marketing research
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Quantitative marketing and economics : QME
2
Schriften zur Medienwirtschaft und zum Medienmanagement
2
Advertising in a multimedia age
1
American economic journal : a journal of the American Economic Association
1
American economic review
1
Asia Pacific journal of marketing and logistics
1
Banking and information technology : BIT ; a strategic report for top management
1
BiTS-Forschung
1
Breaking new ground in theory and practice
1
Canadian journal of agricultural economics : CJAE
1
Decision sciences : DS
1
E-Business
1
Eurasian business review
1
European journal of marketing
1
Handbook on the economics of the media
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Information economics and policy : IEP
1
Information systems research : ISR
1
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
1
International journal of business excellence : IJBEX
1
International journal of business governance and ethics : IJBGE
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of electronic commerce : IJEC
1
International journal of internet marketing and advertising : IJIMA
1
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Active mediation of television, internet and mobile advertising
Shin, Wonsun
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
4
,
pp. 378-392
Persistent link: https://www.econbiz.de/10011806307
Saved in:
2
Pinning and promotion : how local television stations are using Pinterest for branding and audience connectivity
Ferguson, Douglas A.
;
Greer, Clark F.
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 64-81
Persistent link: https://www.econbiz.de/10011304629
Saved in:
3
Considerations of interactive digital television as advertising media
Arroyo-Cañada, Francisco-Javier
;
Gil-Lafuente, Jaime
- In:
Journal of promotion management : JPM
18
(
2012
)
3
,
pp. 306-318
Persistent link: https://www.econbiz.de/10009621075
Saved in:
4
Branding over internet and TV advertising
Wang, Alex
- In:
Journal of promotion management : JPM
17
(
2011
)
3
,
pp. 275-290
Persistent link: https://www.econbiz.de/10009316334
Saved in:
5
Managing proprietary and shard platforms
Eisenmann, Thomas R.
- In:
California management review
50
(
2007/08
)
4
,
pp. 31-53
Persistent link: https://www.econbiz.de/10003755734
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