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~isPartOf:"Capturing, analyzing, and managing word-of-mouth in the digital marketplace"
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Capturing, analyzing, and managing word-of-mouth in the digital marketplace
Handbook of social media management : value chain and business models in changing media markets
39
Web 2.0 : neue Perspektiven für Marketing und Medien
37
I-KNOW '08 and I-MEDIA '08 : International Conferences on Knowledge Management and New Media Technology ; conference proceedings ; [Graz, Austria, September 3 - 5, 2008]
29
Social media and crisis communication
28
Contemporary issues in social media marketing
23
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
23
Digital transformation in journalism and news media : media management, media convergence and globalization
22
Virtual enterprises communities & social networks : Workshop GeNeMe '10 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.10.2010
22
Handbook of research on integrating social media into strategic marketing
21
Analyzing the strategic role of social networking in firm growth and productivity
20
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
20
Social Branding : Strategien - Praxisbeispiele - Perspektiven
20
Social Web im Tourismus : Strategien - Konzepte - Einsatzfelder
19
Virtual enterprises, communities & social networks : Workshop GeNeMe '11 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.09.2011 ; [eingebunden in die Gesamttagung "Wissens-Gemeinschaften 2011"]
19
Information diffusion management and knowledge sharing ; volume 2
18
The SAGE handbook of social media marketing
18
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
16
Enterprise 2.0 - die digitale Revolution der Unternehmenskultur : warum Personalmanager jetzt gefordert sind
16
Online-PR im Web 2.0 : Fallbeispiele aus Wirtschaft und Politik
15
Organizations and social networking : utilizing social media to engage consumers
15
The Routledge companion to digital consumption
15
Web 2.0 : the business model
15
Cutting-edge social media approaches to business education : teaching with LinkedIn, Facebook, Twitter, Second Life, and blogs
14
Enterprise Social Networks : Erfolgsfaktoren für die Einführung und Nutzung - Grundlagen, Praxislösungen, Fallbeispiele
14
Kultur 2.0 : neue Web-Strategien für das Kulturmanagement im Zeitalter von Social Media
14
Personalentwicklung 2.0 : Lernen, Wissensaustausch und Talentförderung der nächsten Generation
14
Social Media im Personalmarketing : erfolgreich in Netzwerken kommunizieren
14
Social media listening and monitoring for business applications
14
Strategic customer relationship management in the age of social media
14
Consumer psychology in a social media world
13
Social Media in der Organisationskommunikation : empirische Befunde und Branchenanalysen
13
Social media in strategic management
13
CSR und Social Media : unternehmerische Verantwortung in sozialen Medien wirkungsvoll vermitteln
12
Computer-mediated marketing strategies : social media and online brand communities
12
Der Einsatz Sozialer Medien im Sport : Gestaltung, Vermarktung, Monetarisierung
12
Enterprise 2.0 : Unternehmen zwischen Hierarchie und Selbstorganisation
12
Social-Media-Handbuch : Theorien, Methoden, Modelle
12
Digital Business in Africa : Social Media and Related Technologies
11
Digital Public Affairs : Social Media für Unternehmen, Verbände und Politik
11
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1
Electronic word of mouth : definitions and concepts
Tabbane, Rym Srarfi
;
Debabi, Mohsen
- In:
Capturing, analyzing, and managing word-of-mouth in the …
,
(pp. 1-27)
.
2016
Persistent link: https://www.econbiz.de/10011430578
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2
eWOM marketing techniques for competitive advantage
Bhattacharya, Arijit
- In:
Capturing, analyzing, and managing word-of-mouth in the …
,
(pp. 28-44)
.
2016
Persistent link: https://www.econbiz.de/10011430579
Saved in:
3
Word of mouth on social media : a potent tool for brand building
Mathur, Disha
;
Mathur, Dipin
- In:
Capturing, analyzing, and managing word-of-mouth in the …
,
(pp. 45-60)
.
2016
Persistent link: https://www.econbiz.de/10011430582
Saved in:
4
Electronic word-of-mouth : an industry tailored application for tourism promotion
Hassan, Azizul
- In:
Capturing, analyzing, and managing word-of-mouth in the …
,
(pp. 61-75)
.
2016
Persistent link: https://www.econbiz.de/10011430586
Saved in:
5
Electronic word-of-mouth communication in online social networks : the motivational antecedents of electronic word-of-mouth (eWOM) engagement in online social networks
Çadırcı, Tuğçe Ozansoy
;
Güngör, Ayşegül Sağkaya
- In:
Capturing, analyzing, and managing word-of-mouth in the …
,
(pp. 77-102)
.
2016
Persistent link: https://www.econbiz.de/10011430592
Saved in:
6
Investigating factors affecting electronic word-of-mouth
Chouhan, Vineet
- In:
Capturing, analyzing, and managing word-of-mouth in the …
,
(pp. 119-135)
.
2016
Persistent link: https://www.econbiz.de/10011430620
Saved in:
7
Network text analysis and sentiment analysis : an integration to analyse word-of-mouth in the digital marketplace
Ravaglia, Veronica
;
Zanazzi, Luca
;
Mazzoni, Elvis
- In:
Capturing, analyzing, and managing word-of-mouth in the …
,
(pp. 137-153)
.
2016
Persistent link: https://www.econbiz.de/10011430624
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8
Developing a research framework to assess online consumer behaviour using netnography in India : a review of related research
Deka, Gautam
;
Rathore, Sumangla
;
Panwar, Avinash
- In:
Capturing, analyzing, and managing word-of-mouth in the …
,
(pp. 154-167)
.
2016
Persistent link: https://www.econbiz.de/10011430642
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9
An application of text mining to capture and analyze eWOM : a pilot study on tourism sector
Dirsehan, Taşkın
- In:
Capturing, analyzing, and managing word-of-mouth in the …
,
(pp. 168-186)
.
2016
Persistent link: https://www.econbiz.de/10011430644
Saved in:
10
Facebook experience is different : an empirical study in Indian context
Duhan, Punita
;
Anurag Singh
- In:
Capturing, analyzing, and managing word-of-mouth in the …
,
(pp. 188-212)
.
2016
Persistent link: https://www.econbiz.de/10011430653
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