//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Case studies on MNCs in India"
~isPartOf:"Neue betriebswirtschaftliche Forschung : Nbf"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer goods industry"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Konsumgüterindustrie
9
Consumer goods industry
7
Theorie
5
Theory
5
Deutschland
4
Germany
4
Hindustan Lever Ltd. <Bombay>
4
India
4
Indien
4
Multinationales Unternehmen
4
Transnational corporation
4
Marketing management
3
Marketingmanagement
3
Brand management
2
Competitive strategy
2
Industrial organization
2
Industrieökonomik
2
Konsumgütermarkt
2
Markenführung
2
Wettbewerbsstrategie
2
Backwaren
1
Bakery product
1
Betriebliches Informationssystem
1
Brand
1
Business intelligence system
1
Coffee market
1
Consumer goods marketing
1
Datenaustausch
1
EDI
1
Econometric model
1
Electronic Data Interchange
1
Estimation
1
Fertigungsprogramm
1
Game theory
1
Information dissemination
1
Informationsverbreitung
1
Inter-firm cooperation
1
International marketing
1
Internationales Marketing
1
Kaffeemarkt
1
more ...
less ...
Type of publication
All
Book / Working Paper
5
Article
4
Type of publication (narrower categories)
All
Hochschulschrift
5
Thesis
5
Aufsatz im Buch
4
Bibliografie enthalten
4
Bibliography included
4
Book section
4
Case study
4
Fallstudie
4
more ...
less ...
Language
All
German
5
English
4
Author
All
Gaitanides, Michael
1
Gussek, Frank
1
Jenner, Thomas
1
Klapper, Daniel
1
Reimers, Kai
1
Westphal, Jörg
1
Institution
All
Deutschland / Bundeswehr / Universität Hamburg
1
Published in...
All
Case studies on MNCs in India
Neue betriebswirtschaftliche Forschung : Nbf
Akzente
17
Europäische Hochschulschriften / 5
15
SpringerLink / Bücher
14
Gabler Edition Wissenschaft
13
The journal of brand management : an international journal
13
Journal of advertising research
9
Harvard-Business-Manager : das Wissen der Besten
7
Direct store delivery : concepts, applications and instruments
6
Industrial marketing management : the international journal for industrial and high-tech firms
6
Longer lasting products : alternatives to the throwaway society
5
Marketing : ZFP ; journal of research and management
5
Schriften zu Marketing und Management
5
Springer eBook Collection / Business and Economics
5
Discussion paper / Centre for Economic Policy Research
4
Gabler-Edition Wissenschaft
4
Handelsforschung
4
Reihe: Planung, Organisation und Unternehmungsführung
4
Schriftenreihe Unternehmensführung und Marketing
4
Springer eBook Collection
4
Studies on Russian economic development : the official journal of the Institute of Economic Forecasting, Russian Academy of Sciences
4
The journal of product & brand management
4
The journal of product innovation management : an international publication of the Product Development & Management Association
4
Trademarks, brands, and competitiveness
4
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
4
Arbeitspapier
3
Betriebswirtschaftslehre für Technologie und Innovation
3
Discussion papers / Deutsches Institut für Wirtschaftsforschung
3
Edition transcript
3
European management journal
3
Harvard business review : HBR
3
International journal of innovation management
3
International journal of retail & distribution management
3
Journal of business ethics : JOBE
3
Journal of business research : JBR
3
Journal of economics & management strategy : JEMS
3
Journal of marketing
3
Journal of retailing and consumer services
3
Marken- und Produktmanagement
3
more ...
less ...
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Unilever India in 2004 : in search of a growth strategy
In:
Case studies on MNCs in India
,
(pp. 63-80)
.
2007
Persistent link: https://www.econbiz.de/10003737783
Saved in:
2
Unilever in India : rural marketing initiatives
In:
Case studies on MNCs in India
,
(pp. 141-161)
.
2007
Persistent link: https://www.econbiz.de/10003737795
Saved in:
3
Unilever in India : building and nurturing brands
In:
Case studies on MNCs in India
,
(pp. 183-220)
.
2007
Persistent link: https://www.econbiz.de/10003737799
Saved in:
4
Unilever in India : managing brand extensions
In:
Case studies on MNCs in India
,
(pp. 221-244)
.
2007
Persistent link: https://www.econbiz.de/10003737800
Saved in:
5
Wettbewerbsverhalten und Produktlinienwettbewerb : Analysen auf Konsumgütermärkten
Klapper, Daniel
-
2001
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001585966
Saved in:
6
Normungsprozesse : eine transaktionskostentheoretische Analyse
Reimers, Kai
-
1995
Persistent link: https://www.econbiz.de/10013354020
Saved in:
7
Internationale Marktbearbeitung : erfolgreiche Strategien für Konsumgüterhersteller
Jenner, Thomas
-
1994
Persistent link: https://www.econbiz.de/10013354017
Saved in:
8
Erfolg in der strategischen Markenführung
Gussek, Frank
-
1992
Persistent link: https://www.econbiz.de/10013354030
Saved in:
9
Vertikale Wettbewerbsstrategien in der Konsumgüterindustrie
Westphal, Jörg
-
1991
Persistent link: https://www.econbiz.de/10013354050
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->