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~isPartOf:"Cases on branding strategies and product development : successes and pitfalls"
~isPartOf:"Global corporate citizenship"
~isPartOf:"Young consumers : insight and ideas for responsible marketers"
~subject:"Brand"
~subject:"Marketingmanagement"
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Cases on branding strategies and product development : successes and pitfalls
Global corporate citizenship
Young consumers : insight and ideas for responsible marketers
The journal of brand management : an international journal
3
The journal of consumer marketing
2
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1
CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
1
Digital strategies in a global market : navigating the Fourth Industrial Revolution
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Diskussionsbeiträge / IEW, Institut für Europäische Wirtschaft, Fakultät für Wirtschaftswissenschaft der Ruhr-Universität Bochum
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European Working Group 'Multiple Criteria Decision Aiding' Series
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Gabler Edition Wissenschaft / Schriften zur quantitativen Betriebswirtschaftslehre
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GfK marketing intelligence review : Marketingforschung für die Praxis
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International journal of management, economics and social sciences : IJMESS
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Materialien des Zentrums für Regionale Entwicklungsforschung der Justus-Liebig-Universität Gießen
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Perspectives on international corporate responsibility : [second Conference on International Corporate Responsibility in Amsterdam on June 18 - 20, 2004]
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Produktmanagement im Einzelhandel und der Medienwelt
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Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
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Brand hate in the cosmetic industry : drugstore versus luxury make-up brands
Ong, Sharon Xin Ying
;
Vila-Lopez, Natalia
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
1
,
pp. 109-127
Persistent link: https://www.econbiz.de/10014511530
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2
A case study on pitfalls in branding of Boroline
Padma, R.
;
Sharma, Pawan Kumar
- In:
Cases on branding strategies and product development : …
,
(pp. 239-253)
.
2015
Persistent link: https://www.econbiz.de/10010504638
Saved in:
3
Factors influencing the buying behavior of female consumers with reference to top three brands of make-up cosmetics in Pune City
Srivastava, Mukta
- In:
Cases on branding strategies and product development : …
,
(pp. 194-238)
.
2015
Persistent link: https://www.econbiz.de/10010504639
Saved in:
4
Avon in Brazil : direct selling and economic empowerment
Cha, Helen
;
Cline, Polly
;
Liu, Lilly
;
Meek, Carrie
; …
- In:
Global corporate citizenship
,
(pp. 89-96)
.
2007
Persistent link: https://www.econbiz.de/10003547359
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