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~isPartOf:"Cases on strategic social media utilization in the nonprofit sector"
~isPartOf:"E-technologies: transformation in a connected world : 5th international conference, MCETECH 2011, Les Diablerets, Switzerland, January 23 - 26, 2011 ; revised selected papers"
~subject:"Social web"
~type_genre:"Fallstudie"
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Cases on strategic social media utilization in the nonprofit sector
E-technologies: transformation in a connected world : 5th international conference, MCETECH 2011, Les Diablerets, Switzerland, January 23 - 26, 2011 ; revised selected papers
Social Branding : Strategien - Praxisbeispiele - Perspektiven
9
Digital and social media marketing : a results-driven approach
5
Handbook of research on integrating social media into strategic marketing
5
Contemporary issues in social media marketing
2
Corporate social responsibility in the digital age
2
Customer-centric marketing strategies : tools for building organizational performance
2
Digitalisierung des Handels mit ePace : innovative E-Commerce-Geschäftsmodelle und digitale Zeitvorteile
2
Entrepreneurship marketing : principles and practice of SME marketing
2
Journal of marketing management : MM
2
Psychology & marketing
2
Services marketing cases in emerging markets : an asian perspective
2
Successful social media and ecommerce strategies in the wine industry
2
Advanced digital marketing strategies in a data-driven era
1
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Analyzing the strategic role of social networking in firm growth and productivity
1
Berichte aus der Betriebswirtschaft
1
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
1
Cases on innovations in educational marketing : transnational and technological strategies
1
Chandos Publishing social media series
1
Customer relationship management and the social and semantic web : enabling cliens conexus
1
Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Digitale Kommunikation
1
Events und Sport : Stand und Perspektiven der Eventforschung
1
Fachkräftesicherung : Situation – Handlungsfelder – Lösungen
1
Field guide to case study research in business-to-business marketing and purchasing
1
Global journal of business research : GJBR
1
HMD : Praxis der Wirtschaftsinformatik
1
HRM and marketing orientation in the new era
1
Hamburger Materialien zur Medien-Information : Schriftenreihe zur Theorie, Methodik und Praxis der Medieninformationsarbeit
1
Handbook of research on consumerism in business and marketing : concepts and practices
1
Handbook of social media management : value chain and business models in changing media markets
1
Harnessing the power of social media and web analytics
1
Intelligent information systems
1
Interaktives Marketing
1
International journal of electronic customer relationship management : IJECRM
1
International journal of leisure and tourism marketing : IJLTM
1
International journal of sport management and marketing : IJSMM
1
International journal of technology marketing : IJTMkt
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ECONIS (ZBW)
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Cat videos for a cause : a nonprofit social media
marketing
case study of the Central Brevard Humane Society
Schaefer, Gayla
;
Hersey, Leigh Nanney
- In:
Cases on strategic social media utilization in the …
,
(pp. 123-152)
.
2015
Persistent link: https://www.econbiz.de/10010507691
Saved in:
2
Social media as a tool for nonprofit advocacy and civic engagement : a case study of Blue Star Families
Chapman, David
;
Morris, John C.
;
Miller-Stevens, Katrina
; …
- In:
Cases on strategic social media utilization in the …
,
(pp. 66-93)
.
2015
Persistent link: https://www.econbiz.de/10010507694
Saved in:
3
Enhancing organizational capacity through the use of social media
Sun, Rui
;
Asencio, Hugo
;
Reid, Julie
- In:
Cases on strategic social media utilization in the …
,
(pp. 262-300)
.
2015
Persistent link: https://www.econbiz.de/10010507809
Saved in:
4
Social media and civil society organizations (CSOS) : transformed challenges for governance
Steen-Johnsen, Kari
;
Enjolras, Bernard
- In:
Cases on strategic social media utilization in the …
,
(pp. 237-260)
.
2015
Persistent link: https://www.econbiz.de/10010507826
Saved in:
5
Aligning the virtual with the physical : social media, strategy, and Arts and Gardens
Dumont, Georgette E.
- In:
Cases on strategic social media utilization in the …
,
(pp. 184-208)
.
2015
Persistent link: https://www.econbiz.de/10010507828
Saved in:
6
Harnessing Enterprise 2.0 technologies : the Midnight Projects
Schlenker, Lee
- In:
E-technologies: transformation in a connected world : …
,
(pp. 189-198)
.
2011
Persistent link: https://www.econbiz.de/10009012915
Saved in:
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