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~isPartOf:"Cases on strategic social media utilization in the nonprofit sector"
~isPartOf:"Ethics in marketing : international cases and perspectives"
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Cases on strategic social media utilization in the nonprofit sector
Ethics in marketing : international cases and perspectives
Business and society review : a quarterly forum on the role of business in a free society
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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PETA
Besenbaeck, Karin
;
Rosenbach, Haley
- In:
Ethics in marketing : international cases and perspectives
,
(pp. 113-117)
.
2017
Persistent link: https://www.econbiz.de/10011609750
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Cat videos for a cause : a nonprofit social media marketing case study of the Central Brevard Humane Society
Schaefer, Gayla
;
Hersey, Leigh Nanney
- In:
Cases on strategic social media utilization in the …
,
(pp. 123-152)
.
2015
Persistent link: https://www.econbiz.de/10010507691
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