//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Cases on strategic social media utilization in the nonprofit sector"
~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"The marketing review"
~type_genre:"Fallstudie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Deutschland
16
Germany
16
Theorie
12
Theory
12
Beziehungsmarketing
10
Relationship marketing
10
Internet marketing
9
Nonprofit organization
9
Nonprofit-Organisation
9
Online-Marketing
9
Lieferantenmanagement
7
Supplier relationship management
7
Marketing management
6
Marketingmanagement
6
USA
6
United States
6
Innovation management
5
Innovationsmanagement
5
Social Web
5
Social web
5
Brand management
4
Business network
4
Erfolgsfaktor
4
Kundenmanagement
4
Markenführung
4
Marketing
4
Success factor
4
Unternehmensnetzwerk
4
E-commerce
3
Electronic Commerce
3
Financial services
3
Finanzdienstleistung
3
Internet
3
KMU
3
SME
3
Web 2.0 technologies
3
Web 2.0-Technologien
3
Automotive industry
2
Business process management
2
Empirical method
2
more ...
less ...
Online availability
All
Free
1
Undetermined
1
Type of publication
All
Book / Working Paper
22
Article
17
Type of publication (narrower categories)
All
Fallstudie
Hochschulschrift
398
Thesis
368
Article in journal
214
Aufsatz in Zeitschrift
214
Bibliografie enthalten
96
Bibliography included
96
Case study
39
Aufsatz im Buch
11
Book section
11
Aufsatzsammlung
9
Collection of articles of several authors
9
Sammelwerk
9
Systematic review
6
Übersichtsarbeit
6
Festschrift
5
Graue Literatur
4
Konferenzschrift
4
Non-commercial literature
4
Lehrbuch
3
Textbook
3
Conference proceedings
2
Bibliografie
1
Company information
1
Firmeninformation
1
Interview
1
more ...
less ...
Language
All
German
21
English
18
Author
All
Schaller, Christian
2
Asencio, Hugo
1
Bizenberger, Rainer
1
Boysen, Werner
1
Brengarth, Lauren Bacon
1
Cameron, Philip
1
Chadwick, Simon
1
Chapman, David
1
Dous, Malte
1
Dumont, Georgette E.
1
Enjolras, Bernard
1
Fantapié Altobelli, Claudia
1
Geib, Malte
1
Gensch, Gerhard
1
Hauptmann, Sebastian
1
Herbst, Uta
1
Herold, Lothar
1
Hersey, Leigh Nanney
1
Hinterberger, Gerhard
1
Holt, Matthew
1
Isermann, Heinz
1
Jones, Jennifer Amanda
1
Knust, Patrick
1
Koch, Philipp Caspar
1
Kuhn, Marc
1
Ma, Liang
1
Mathai, Joseph A.
1
Mattson, Kelsey
1
McDermott, John Carmel
1
Millar, Meg A.
1
Miller-Stevens, Katrina
1
Minami, Chieko
1
Morris, John C.
1
Mujkic, Edin
1
O'Hallarn, Brendan
1
Pibernik, Richard
1
Rapp, Thomas
1
Rehkopf, Stefan
1
Reid, Julie
1
Ringle, Tanja
1
more ...
less ...
Institution
All
Helmut-Schmidt-Universität
1
Published in...
All
Cases on strategic social media utilization in the nonprofit sector
Gabler Edition Wissenschaft
The marketing review
Industrial marketing management : the international journal for industrial and high-tech firms
43
Harvard business review : HBR
33
Harvard-Business-Manager : das Wissen der Besten
31
The journal of business & industrial marketing
19
City branding : theory and cases
18
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
18
Entrepreneurship marketing : principles and practice of SME marketing
16
Lehrbuch
16
Research
15
Best practice der Markenführung
14
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
13
Building corporate identity, image and reputation in the digital era
13
Cases on branding strategies and product development : successes and pitfalls
13
Social Branding : Strategien - Praxisbeispiele - Perspektiven
13
European journal of marketing : EJM
12
Europäische Hochschulschriften / 5
12
Cases on innovations in educational marketing : transnational and technological strategies
11
HMD : Praxis der Wirtschaftsinformatik
11
Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
11
Journal of marketing management : MM
11
Management internationaler Dienstleistungsmarken : Konzepte und Methoden für einen nachhaltigen Internationalisierungserfolg
11
Marketing intelligence & planning
11
Employer Branding : Arbeitgeber positionieren und präsentieren
10
Field guide to case study research in business-to-business marketing and purchasing
10
Nachhaltigkeitsmarketing : eine fallstudienbasierte Einführung
10
Services marketing cases in emerging markets : an asian perspective
10
Journal of vacation marketing : an international journal
9
Supply chain management : an international journal
9
The journal of brand management : an international journal
9
Business Collaboration : standortübergreifende Prozesse mit Business Software ; Praxislösungen im Detail ; Fallstudien, Konzepte, Modellierung
8
Case studies on MNCs in India
8
Global business and organizational excellence : a review of research & best practices
8
Handbuch Vertriebs-Exzellenz im Asset Management : institutionelle Anleger gewinnen und binden
8
Journal of purchasing and supply management
8
Marketing management : a cultural perspective
8
Tourism management : research, policies, practice
8
Customer-centric marketing strategies : tools for building organizational performance
7
more ...
less ...
Source
All
ECONIS (ZBW)
39
Showing
1
-
10
of
39
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Kooperatives Customer Relationship Management : Fallstudien und Informationssystemarchitektur in Finanzdienstleistungsnetzwerken
Geib, Malte
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003255153
Saved in:
2
Cat videos for a cause : a nonprofit social media
marketing
case study of the Central Brevard Humane Society
Schaefer, Gayla
;
Hersey, Leigh Nanney
- In:
Cases on strategic social media utilization in the …
,
(pp. 123-152)
.
2015
Persistent link: https://www.econbiz.de/10010507691
Saved in:
3
Microblogging (Weibo) and environmental nonprofit organizations in China : the case of urban air pollution monitoring campaign
Ma, Liang
;
Zhang, Zhibin
- In:
Cases on strategic social media utilization in the …
,
(pp. 94-121)
.
2015
Persistent link: https://www.econbiz.de/10010507692
Saved in:
4
Social media as a tool for nonprofit advocacy and civic engagement : a case study of Blue Star Families
Chapman, David
;
Morris, John C.
;
Miller-Stevens, Katrina
; …
- In:
Cases on strategic social media utilization in the …
,
(pp. 66-93)
.
2015
Persistent link: https://www.econbiz.de/10010507694
Saved in:
5
Social media in crisis : how social media created a NPO and relief during a wildfire crisis
Brengarth, Lauren Bacon
;
Mujkic, Edin
;
Millar, Meg A.
- In:
Cases on strategic social media utilization in the …
,
(pp. 1-23)
.
2015
Persistent link: https://www.econbiz.de/10010507699
Saved in:
6
Friend raising : how the United Way of Chester County uses social media to drive change
Turner, Allison
;
Mattson, Kelsey
- In:
Cases on strategic social media utilization in the …
,
(pp. 301-331)
.
2015
Persistent link: https://www.econbiz.de/10010507807
Saved in:
7
Enhancing organizational capacity through the use of social media
Sun, Rui
;
Asencio, Hugo
;
Reid, Julie
- In:
Cases on strategic social media utilization in the …
,
(pp. 262-300)
.
2015
Persistent link: https://www.econbiz.de/10010507809
Saved in:
8
Social media and civil society organizations (CSOS) : transformed challenges for governance
Steen-Johnsen, Kari
;
Enjolras, Bernard
- In:
Cases on strategic social media utilization in the …
,
(pp. 237-260)
.
2015
Persistent link: https://www.econbiz.de/10010507826
Saved in:
9
Developing social media policies : a team learning approach
Jones, Jennifer Amanda
- In:
Cases on strategic social media utilization in the …
,
(pp. 210-236)
.
2015
Persistent link: https://www.econbiz.de/10010507827
Saved in:
10
Aligning the virtual with the physical : social media, strategy, and Arts and Gardens
Dumont, Georgette E.
- In:
Cases on strategic social media utilization in the …
,
(pp. 184-208)
.
2015
Persistent link: https://www.econbiz.de/10010507828
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->