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~isPartOf:"Celebrity, convergence and transformation"
~isPartOf:"Journal of business research : JBR"
~subject:"Social Web"
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Search: subject_exact:"Celebrity-Werbung"
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Celebrity endorsement
30
Celebrity-Werbung
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Brand management
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18
Brand image
15
Consumer behaviour
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Centeno, Dave
1
Decker, Reinhold
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Fink, Matthias
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Floh, Arne
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Johns, Raechel
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Kim, Kyung Hoon
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Celebrity, convergence and transformation
Journal of business research : JBR
International journal of advertising : the review of marketing communications
5
Journal of promotion management : innovations in planning and applied research
5
Journal of retailing and consumer services
5
International journal of internet marketing and advertising : IJIMA
4
Psychology & marketing
4
The journal of product & brand management
3
Cogent business & management
2
International journal of hospitality management
2
Journal of marketing communications
2
Journal of marketing management : MM
2
Academia : revista Latinoamericana de administración
1
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
1
Exploring the rise of fandom in contemporary consumer culture
1
Global marketing strategies for the promotion of luxury goods
1
Handbook of social media management : value chain and business models in changing media markets
1
Ilmenau Economics Discussion Papers
1
Innovation: organization & management : IOM
1
International journal of Indian culture and business management : IJICBM
1
International journal of consumer studies
1
International journal of financial research
1
International journal of management practice : IJMP
1
International journal of retail and distribution management
1
International journal of sport management and marketing : IJSMM
1
International journal of sports marketing & sponsorship
1
International journal of wine business research
1
Journal of business ethics : JOBE
1
Journal of consumer behaviour
1
Journal of contemporary marketing science
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of electronic commerce research : JECR
1
Journal of fashion marketing and management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international consumer marketing
1
Journal of management science and engineering
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of media business studies
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of travel and tourism marketing
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ECONIS (ZBW)
6
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1
Mega or macro social media influencers : who endorses brands better?
Tiago, Maria Teresa Borges
;
Santiago, Joanna Krywalski
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229157
Saved in:
2
Presentation of celebrities' private life through visual social media
Klostermann, Jan
;
Meißner, Martin
;
Max, Alexander
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013534248
Saved in:
3
The influence of parasocial relationship in fashion web on customer equity
Yuan, Chun Lin
;
Moon, Hakil
;
Kim, Kyung Hoon
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 610-617
Persistent link: https://www.econbiz.de/10012544888
Saved in:
4
Effective entrepreneurial marketing on Facebook : a longitudinal study
Fink, Matthias
;
Koller, Monika
;
Gartner, Johannes
; …
- In:
Journal of business research : JBR
113
(
2020
),
pp. 149-157
Persistent link: https://www.econbiz.de/10012230455
Saved in:
5
Celebrities as human brands : an inquiry on stakeholder-actor co-creation of brand identities
Centeno, Dave
;
Wang, Jeff Jianfeng
- In:
Journal of business research : JBR
74
(
2017
),
pp. 133-138
Persistent link: https://www.econbiz.de/10011675465
Saved in:
6
Transition of self : repositioning the celebrity brand through social media - the case of Elizabeth Gilbert
Johns, Raechel
;
English, Rebecca
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 65-72
Persistent link: https://www.econbiz.de/10011417099
Saved in:
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