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~isPartOf:"Central European business review : CEBR"
~isPartOf:"Mobile Kommunikation : Wertschöpfung, Technologien, neue Dienste"
~subject:"Relationship marketing"
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Search: subject:"Mobile Telekommunikation"
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Relationship marketing
Mobile communications
15
Mobilkommunikation
15
Beziehungsmarketing
8
E-commerce
5
Electronic Commerce
5
Theorie
5
Theory
5
Business model
3
Geschäftsmodell
3
Customer satisfaction
2
Customer service
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Dienstleistung
2
Individualism
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Individualismus
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Services
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Telekommunikationssektor
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Beschwerdemanagement
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CSR
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Competitive strategy
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Complaint management
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Consumer behaviour
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Reichwald, Ralf
4
Ney, Michael
2
Aschmoneit, Peter
1
Dlačić, Jasmina
1
Fremuth, Natalie
1
Hampe, Felix
1
Kuzmanić, Antonio
1
Meier, Roland
1
Milfelner, Borut
1
Moisescu, Ovidiu Ioan
1
Müller, Christian D.
1
Schaller, Christian
1
Schwabe, Gerhard
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Wagner, Michael
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Zimmermann, Hans-Dieter
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Central European business review : CEBR
Mobile Kommunikation : Wertschöpfung, Technologien, neue Dienste
Journal of retailing and consumer services
20
Business process management journal
9
Telecommunications policy : the international journal of digital economy, data sciences and new media
9
International journal of electronic customer relationship management : IJECRM
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Cogent business & management
5
International journal of hospitality management
5
Tourism management : research, policies, practice
5
Asia Pacific journal of marketing and logistics
4
International journal of services and operations management
4
Journal of global information management : an official publication of the Information Resources Management Association
4
The journal of services marketing
4
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
3
Gabler Edition Wissenschaft
3
Handbook of research on mobile marketing management
3
International journal of business information systems : IJBIS
3
International journal of contemporary hospitality management
3
International journal of e-business research : an official publication of the Information Resources Management Association
3
International journal of services, economics and management
3
Journal of business research : JBR
3
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
Journal of service research : JSR
3
Marketing intelligence & planning
3
Service business
3
SpringerLink / Bücher
3
The international journal of bank marketing : IJBM
3
Tourism management perspectives : TMP
3
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
2
African journal of economic and management studies : AJEMS
2
Business and Economic Research : BER
2
Electronic Business und Mobile Business : Ansätze, Konzepte und Geschäftsmodelle
2
Electronic commerce research
2
Gabler Edition Wissenschaft / Markt- und Unternehmensentwicklung
2
Handbook of research in mobile business : technical, methodological, and social perspectives
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
Information systems research : ISR
2
Information technology and management
2
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ECONIS (ZBW)
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1
Service recovery satisfaction and commitment in the context of spectator sport industry : study on Croatian football consumers
Kuzmanić, Antonio
;
Dlačić, Jasmina
;
Milfelner, Borut
- In:
Central European business review : CEBR
12
(
2023
)
2
,
pp. 61-85
Persistent link: https://www.econbiz.de/10014288390
Saved in:
2
The impact of customers' perception of CSR on corporate brand loyalty : the case of the Romanian mobile telecom industry
Moisescu, Ovidiu Ioan
- In:
Central European business review : CEBR
4
(
2015
)
2
,
pp. 21-30
Persistent link: https://www.econbiz.de/10011489421
Saved in:
3
Generierung von Kundenwert mit mobilen Diensten
Reichwald, Ralf
;
Meier, Roland
- In:
Mobile Kommunikation : Wertschöpfung, Technologien, …
,
(pp. 207-230)
.
2002
Persistent link: https://www.econbiz.de/10001701736
Saved in:
4
Mobiles Customer Relationship Management
Hampe, Felix
;
Schwabe, Gerhard
- In:
Mobile Kommunikation : Wertschöpfung, Technologien, …
,
(pp. 301-316)
.
2002
Persistent link: https://www.econbiz.de/10001701742
Saved in:
5
M-Loyalty : Kundenbindung durch personalisierte mobile Dienste
Reichwald, Ralf
;
Schaller, Christian
- In:
Mobile Kommunikation : Wertschöpfung, Technologien, …
,
(pp. 263-288)
.
2002
Persistent link: https://www.econbiz.de/10001701750
Saved in:
6
Kundenintegrierte Entwicklung mobiler Dienste
Reichwald, Ralf
;
Ney, Michael
;
Wagner, Michael
- In:
Mobile Kommunikation : Wertschöpfung, Technologien, …
,
(pp. 317-334)
.
2002
Persistent link: https://www.econbiz.de/10001701766
Saved in:
7
Der Einfluss von "Mobile" auf das Management von Kundenbeziehungen und Personalisierung von Produkten und Dienstleistungen
Müller, Christian D.
;
Aschmoneit, Peter
;
Zimmermann, …
- In:
Mobile Kommunikation : Wertschöpfung, Technologien, …
,
(pp. 353-377)
.
2002
Persistent link: https://www.econbiz.de/10001701781
Saved in:
8
Mobile Communities : Erweiterung von Virtuellen Communities mit mobilen Diensten
Reichwald, Ralf
;
Fremuth, Natalie
;
Ney, Michael
- In:
Mobile Kommunikation : Wertschöpfung, Technologien, …
,
(pp. 521-537)
.
2002
Persistent link: https://www.econbiz.de/10001701795
Saved in:
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