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~isPartOf:"China-focused cases : selected winners of the CEIBS global case contest"
~isPartOf:"International journal of business and globalisation : IJBG"
~isPartOf:"The journal of brand management : an international journal"
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China-focused cases : selected winners of the CEIBS global case contest
International journal of business and globalisation : IJBG
The journal of brand management : an international journal
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3
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Ethnische Zielgruppen: ein ungenutztes Potenzial : Bericht der GfK-Tagung vom 5. Juli 2013 im Nürnberg Convention Center NCC Ost ; [GfK-Tagung 2013]
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Jinhuobao : a B2B e-commerce platform for FMCG in the new retail era
Zhang, Hua
;
Qian, Wenying
;
Li, Shuyang
- In:
China-focused cases : selected winners of the CEIBS …
,
(pp. 23-40)
.
2019
Persistent link: https://www.econbiz.de/10012003997
Saved in:
2
Brands using historical references : a consumers' perspective
Pecot, Fabien
;
Barnier, Virginie de
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 171-184
Persistent link: https://www.econbiz.de/10011891320
Saved in:
3
Marketing strategy decisions for brand extension success
Athanasopoulou, Pinelopi
;
Giovanis, Apostolos N.
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
6
,
pp. 487-514
Persistent link: https://www.econbiz.de/10011349956
Saved in:
4
Causal relationship between working capital management and firm's profitability : empirical evidence from Indian FMCG firms
Bagchi, Bhaskar
- In:
International journal of business and globalisation : IJBG
12
(
2014
)
4
,
pp. 383-400
Persistent link: https://www.econbiz.de/10011288840
Saved in:
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