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~isPartOf:"China-focused cases : selected winners of the CEIBS global case contest"
~isPartOf:"Journal of advertising research"
~subject:"Retail trade"
~subject:"USA"
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China-focused cases : selected winners of the CEIBS global case contest
Journal of advertising research
Harvard-Business-Manager : das Wissen der Besten
3
The journal of product & brand management
3
Best practices in talent management : how the world's leading corporations manage, develop, and retain top talent
2
Global business and organizational excellence : a review of research & best practices
2
Harvard business review : HBR
2
Journal of economics & management strategy : JEMS
2
Journal of marketing theory and practice
2
Journal of retailing and consumer services
2
Trademarks, brands, and competitiveness
2
Africa journal of management
1
Applied economics letters
1
Asia Pacific business review
1
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1
E-business management : integration of Web technologies with business models
1
European journal of innovation management
1
European management journal
1
European review of agricultural economics : ERAE
1
Global journal of business management : GJBM
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Herausforderungen für die Wettbewerbsordnung : Kartellrecht zwischen Industriepolitik und Verbraucherschutz ; Referate des 46. FIW-Symposions
1
Industrial and corporate change
1
Industrial marketing management : the international journal for industrial and high-tech firms
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Intellectual asset management : IAM ; magazine
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Interfaces : the INFORMS journal on the practice of operations research
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International journal of economics and financial issues : IJEFI
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International journal of enterprise information systems : an official publication of the Information Resources Management Association
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International journal of intelligent enterprise
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International journal of logistics economics and globalisation
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International journal of market research : JMRS ; the journal of the Market Research Society
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of retail & distribution management
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Inventi impact: retailing & consumer services
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Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of global marketing
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Journal of marketing
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Journal of marketing channels : ... distribution systems, strategy, and management
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Journal of mathematical finance
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ECONIS (ZBW)
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1
Jinhuobao : a B2B e-commerce platform for FMCG in the new retail era
Zhang, Hua
;
Qian, Wenying
;
Li, Shuyang
- In:
China-focused cases : selected winners of the CEIBS …
,
(pp. 23-40)
.
2019
Persistent link: https://www.econbiz.de/10012003997
Saved in:
2
Will I hit my year-end numbers? : a brand-performance forecasting model ; the case for benchmarking sales and advertising spending
Carter, Robert E.
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 398-406
Persistent link: https://www.econbiz.de/10010481192
Saved in:
3
The power of a package
Lado Cousté, Nora
;
Martos-Partal, Mercedes
;
Martínez …
- In:
Journal of advertising research
52
(
2012
)
3
,
pp. 364-375
Persistent link: https://www.econbiz.de/10009663631
Saved in:
4
Digital and social media in the purchase-decision process : a special report from the advertising research foundation
Powers, Todd
;
Advincula, Dorothy
;
Austin, Manila S.
; …
- In:
Journal of advertising research
52
(
2012
)
4
,
pp. 479-489
Persistent link: https://www.econbiz.de/10009710172
Saved in:
5
The origin and impact of CPG new-product buzz : emerging trends and implications
Niederhoffer, Kate
;
Mooth, Rob
;
Wiesenfeld, David
; …
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 420-426
Persistent link: https://www.econbiz.de/10003614054
Saved in:
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