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~isPartOf:"China-focused cases : selected winners of the CEIBS global case contest"
~subject:"Marketing management"
~subject:"Retail trade"
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China-focused cases : selected winners of the CEIBS global case contest
Gabler Edition Wissenschaft
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The journal of brand management : an international journal
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The journal of product & brand management
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Discussion paper / Centre for Economic Policy Research
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Discussion papers / Deutsches Institut für Wirtschaftsforschung
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Discussion papers / Wissenschaftszentrum Berlin für Sozialforschung : Forschungsschwerpunkt Markt und politische Ökonomie
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E-business management : integration of Web technologies with business models
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Erfolgreich mit den Großen des Managements
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European journal of innovation management
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European journal of marketing : EJM
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European management journal
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European review of agricultural economics : ERAE
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Jinhuobao : a B2B e-commerce platform for FMCG in the new retail era
Zhang, Hua
;
Qian, Wenying
;
Li, Shuyang
- In:
China-focused cases : selected winners of the CEIBS …
,
(pp. 23-40)
.
2019
Persistent link: https://www.econbiz.de/10012003997
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