//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"City branding : theory and cases"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Brand architecture"
~subject:"Stakeholder"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand strategy"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand architecture
Stakeholder
Brand management
113
Markenführung
113
B-to-B-Marketing
63
Business-to-business marketing
63
Brand image
48
Markenimage
48
Lieferantenmanagement
45
Supplier relationship management
45
Beziehungsmarketing
28
Brand
28
Consumer behaviour
28
Konsumentenverhalten
28
Markenartikel
28
Relationship marketing
28
Marketing management
15
Marketingmanagement
15
Social Web
11
Social web
11
Corporate reputation
10
Firmenimage
10
B2B branding
9
Internet marketing
9
Online-Marketing
9
Firm performance
8
Markenarchitektur
8
Unternehmenserfolg
8
Branding
7
City marketing
7
Corporate Social Responsibility
7
Corporate social responsibility
7
Emerging economies
7
KMU
7
SME
7
Schwellenländer
7
Stadtmarketing
7
Betriebliche Wertschöpfung
6
Business network
6
Innovation
6
more ...
less ...
Online availability
All
Undetermined
11
Type of publication
All
Article
15
Type of publication (narrower categories)
All
Article in journal
13
Aufsatz in Zeitschrift
13
Aufsatz im Buch
2
Book section
2
Case study
2
Fallstudie
2
Language
All
English
15
Author
All
Gyrd-Jones, Richard I.
2
Iglesias, Oriol
2
Ind, Nicholas
2
Markovic, Stefan
2
Christodoulides, George
1
Eisingerich, Andreas B
1
Foscht, Thomas
1
Gabrielsson, Mika
1
Ghantous, Nabil
1
Gupta, Shaphali
1
Haahtela, Kari
1
Houghton, John P.
1
Khan, Huda
1
Koch, Christian H.
1
Koporcic, Nikolina
1
Kovalchuk, Marina
1
Kumar, Binay
1
Kumar, V.
1
Landgraf, Polina
1
Liljander, Veronica
1
Lindgreen, Adam
1
Liu, Yeyi
1
Mingione, Michela
1
Mäläskä, Minna
1
Perin, Marcelo Gattermann
1
Rollins, Minna
1
Saraniemi, Saila
1
Sarasvuo, Sonja
1
Sheth, Jagdish N.
1
Simões, Cláudia
1
Singh, Jaywant
1
Sinha, Mona
1
Stevens, Andrew
1
Tsai, Huei-Ting
1
Tähtinen, Jaana
1
Törmälä, Minna
1
Vallaster, Christine
1
Wardrop, Kenneth
1
more ...
less ...
Published in...
All
City branding : theory and cases
Industrial marketing management : the international journal for industrial and high-tech firms
The journal of brand management : an international journal
61
Journal of business research : JBR
32
The journal of product & brand management
18
SpringerLink / Bücher
15
European journal of marketing : EJM
13
International studies of management and organization
11
Corporate communications : an international journal
10
Journal of strategic marketing
8
Qualitative market research : an international journal
7
Marketing intelligence & planning
6
Tourism management : research, policies, practice
5
Working paper series / Bradford University School of Management
5
Asia Pacific journal of marketing and logistics
4
Cogent business & management
4
Corporate reputation review : an international journal
4
Harvard business review : HBR
4
Innovatives Markenmanagement
4
Journal of marketing management : MM
4
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
4
Schriften zu Marketing und Management
4
The marketing review
4
European journal of marketing
3
International journal of contemporary hospitality management
3
Journal of fashion marketing and management
3
Journal of general management
3
Journal of marketing communications
3
Manual of international marketing
3
Routledge studies in marketing
3
Scandinavian journal of management
3
The IUP journal of brand management : IJBRM
3
The journal of business & industrial marketing
3
Brand management in emerging markets : theories and practice
2
Business ethics quarterly : the journal of the Society for Business Ethics
2
Business horizons
2
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
2
Corporate brand and corporate reputation
2
Corporate social responsibility and environmental management
2
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
2
more ...
less ...
Source
All
ECONIS (ZBW)
15
Showing
1
-
10
of
15
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Buyer perceptions of corporate brand extension attractiveness and fit in B2B services
Sarasvuo, Sonja
;
Liljander, Veronica
;
Haahtela, Kari
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 69-85
Persistent link: https://www.econbiz.de/10014454778
Saved in:
2
Managing climate change risks and creating stakeholders' value via sustainability-focused B2B brand strategies
Khan, Huda
;
Gupta, Shaphali
;
Kumar, V.
;
Kumar, Binay
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 198-213
Persistent link: https://www.econbiz.de/10014454889
Saved in:
3
Industrial BRAND-personality formation in a B2B stakeholder network : a service-dominant logic approach
Kovalchuk, Marina
;
Gabrielsson, Mika
;
Rollins, Minna
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 313-330
Persistent link: https://www.econbiz.de/10014433437
Saved in:
4
How to build a conscientious corporate brand together with business partners : a case study of Unilever
Iglesias, Oriol
;
Mingione, Michela
;
Ind, Nicholas
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014282239
Saved in:
5
Franchising brand benefits : an integrative perspective
Ghantous, Nabil
;
Christodoulides, George
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 442-454
Persistent link: https://www.econbiz.de/10012422299
Saved in:
6
Corporate brand identity co-creation in business-to-business contexts
Iglesias, Oriol
;
Landgraf, Polina
;
Ind, Nicholas
; …
- In:
Industrial marketing management : the international …
85
(
2020
),
pp. 32-43
Persistent link: https://www.econbiz.de/10012211932
Saved in:
7
Corporate brand positioning in complex industrial firms : introducing a dynamic, process approach to positioning
Koch, Christian H.
;
Gyrd-Jones, Richard I.
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 40-53
Persistent link: https://www.econbiz.de/10012107678
Saved in:
8
Strategic management of product and brand extensions : extending corporate brands in B2B vs. B2C markets
Liu, Yeyi
;
Foscht, Thomas
;
Eisingerich, Andreas B
; …
- In:
Industrial marketing management : the international …
71
(
2018
),
pp. 147-159
Persistent link: https://www.econbiz.de/10011871433
Saved in:
9
Development of new B2B venture corporate brand identity : a narrative performance approach
Törmälä, Minna
;
Gyrd-Jones, Richard I.
- In:
Industrial marketing management : the international …
65
(
2017
),
pp. 76-85
Persistent link: https://www.econbiz.de/10011774969
Saved in:
10
Corporate brand expressions in business-to-business companies' websites : evidence from Brazil and India
Simões, Cláudia
;
Singh, Jaywant
;
Perin, Marcelo Gattermann
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 59-68
Persistent link: https://www.econbiz.de/10011422737
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->