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~isPartOf:"Co-created effective, agile, and trusted eServices : 15th International Conference on Electronic Commerce, ICEC 2013, Turku, Finland, 13 - 15 August 2013 ; proceedings"
~isPartOf:"Electronic commerce research and applications"
~subject:"Google LLC"
~subject:"Suchtheorie"
~subject:"Werbung"
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Google LLC
Suchtheorie
Werbung
Search engine
12
Suchmaschine
12
Internet marketing
10
Online-Marketing
10
Advertising
4
Advertising effects
4
Werbewirkung
4
Auction theory
3
Auktionstheorie
3
Preismanagement
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Pricing strategy
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Auction
2
Auktion
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Information behaviour
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Informationsverhalten
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Sponsored search
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ANOVA
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Advertising avoidance
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Advertising planning
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Bayes-Statistik
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Baysian mixture
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Co-created effective, agile, and trusted eServices : 15th International Conference on Electronic Commerce, ICEC 2013, Turku, Finland, 13 - 15 August 2013 ; proceedings
Electronic commerce research and applications
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
18
Management science : journal of the Institute for Operations Research and the Management Sciences
9
European journal of operational research : EJOR
6
Journal of business research : JBR
6
Quantitative marketing and economics : QME
6
Journal of competition law & economics
5
Marketing science
5
CESifo working papers
4
International journal of industrial organization
4
The economic journal : the journal of the Royal Economic Society
4
International journal of electronic commerce : IJEC
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of marketing research : JMR
3
Columbia Business School Research Paper
2
DICE ordnungspolitische Perspektiven
2
Department of Economics discussion paper series / University of Oxford
2
Discussion paper / Centre for Economic Policy Research
2
Discussion papers / CEPR
2
Electronic commerce research
2
Electronic markets : the international journal on networked business
2
European journal of marketing : EJM
2
Information systems research : ISR
2
International journal of technology marketing : IJTMkt
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of management information systems : JMIS
2
Journal of marketing research
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of retailing
2
NET Institute Working Paper
2
Sloan working papers
2
American economic journal : a journal of the American Economic Association
1
American economic review
1
American journal of agricultural economics
1
Birkbeck working papers in economics and finance : BWPEF
1
Bo wo discussion paper series
1
CESifo Working Paper
1
Competition on the internet : [... conference titled "Competition on the Internet" organized in February, 2013, in Munich]
1
Cornell hospitality quarterly : CQ
1
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ECONIS (ZBW)
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Keyword advertising is not what you think : clicking and eye movement behaviors on keyword advertising
Lo, Shao-Kang
;
Hsieh, Ai-Yun
;
Chiu, Yu-Ping
- In:
Electronic commerce research and applications
13
(
2014
)
4
,
pp. 221-228
Persistent link: https://www.econbiz.de/10011348321
Saved in:
2
Modeling the clickstream across multiple online advertising channels using a binary logit with Bayesian mixture of normals
Nottorf, Florian
- In:
Electronic commerce research and applications
13
(
2014
)
1
,
pp. 45-55
Persistent link: https://www.econbiz.de/10011348335
Saved in:
3
Ranking for the top : a misconception of search engine advertisers
Schultz, Carsten D.
- In:
Co-created effective, agile, and trusted eServices : …
,
(pp. 15-25)
.
2013
Persistent link: https://www.econbiz.de/10010188236
Saved in:
4
Co-evolution-based mechanism design for sponsored search advertising
Yuan, Yong
;
Zeng, Daniel
- In:
Electronic commerce research and applications
11
(
2012
)
1/6
,
pp. 537-547
Persistent link: https://www.econbiz.de/10009730152
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