Goncalves, Marcus; Huang, Yiwei; Aliagas, Irene; … - In: Cogent business & management 11 (2024) 1, pp. 1-48
research examines the balance between marketing innovation and the safeguarding of individual privacy, contributing to the … utilitarianism. It assesses the impact of these technologies on consumerprivacy and human rights through a combination of literature …, particularly in light of the GDPR'sinfluence on global practices. It emphasizes the need for internationally consistent ethical …