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Tipping the purchase with external cues : influencing the behaviors of ambivalent consumers with contextual primes
Yang, Lifeng
;
Unnava, Hanumantha Rao
- In:
Journal of marketing theory and practice
24
(
2016
)
4
,
pp. 442-461
Persistent link: https://www.econbiz.de/10011600570
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Thinking about fit and donation format in cause marketing : the effects of need for cognition
Kerr, Anthony H.
;
Das, Neel
- In:
Journal of marketing theory and practice
21
(
2013
)
1
,
pp. 103-112
Persistent link: https://www.econbiz.de/10009729463
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