Sánchez Garza, Miriam Nanyeli; Sánchez Limón, … - In: Cogent business & management 11 (2024) 1, pp. 1-15
The objective of this research is to examine the effect of marketing activities on brand awareness generation, image and loyalty in social networks of a public higher education institution, based on the social networks theory and Bilgin’s model (2018). The quantitative method is used, with the...