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~isPartOf:"Collaborative customer relationship management : taking CRM to the next level; with 7 tables"
~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
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9
Category management
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4
Sortiment
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Großweischede, Markus
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Collaborative customer relationship management : taking CRM to the next level; with 7 tables
Gabler Edition Wissenschaft
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of retailing
14
Journal of retailing and consumer services
9
Handelsforschung
8
Journal of marketing
8
Journal of marketing research : JMR
8
SpringerLink / Bücher
8
Vertikales Marketing und Markenführung im Zeichen von Category-Management
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Retail supply chain management : quantitative models and empirical studies
7
The international review of retail, distribution and consumer research
7
Industrial marketing management : the international journal for industrial and high-tech firms
5
Marktstrategische Veränderungen in der Hersteller-Handels-Dyade
5
Schriften zur Handelsforschung
5
ERIM report series research in management
4
Handbuch Handel : Strategien - Perspektiven - internationaler Wettbewerb
4
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
4
International journal of retail & distribution management
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Hamburger Schriften zur Marketingforschung
3
Harvard-Business-Manager : das Wissen der Besten
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of business research : JBR
3
Manufacturing & service operations management : M & SOM
3
Marketing : ZFP ; journal of research and management
3
Marketing letters : a journal of research in marketing
3
Reihe: Kundenorientierte Unternehmensführung
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Arbeitspapiere des Lehrstuhls für Marketing und Handel an der Universität GH Essen
2
Asia Pacific journal of marketing and logistics
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Commercio : rivista di economia e politica commerciale
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Controlling im Handel : innovative Ansätze und Praxisbeispiele
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Facetten des Konsumenten- und Käuferverhaltens in Theorie und Praxis
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Faculty research papers / The Fuqua School of Business, Duke University
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GfK marketing intelligence review : Marketingforschung für die Praxis
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Göttinger Handelswissenschaftliche Schriften e.V. : GHS
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ECONIS (ZBW)
9
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1
Optimal and competitive assortments with endogenous pricing under hierarchical consumer choice models
Kök, A. Gürhan
;
Xu, Yi
- In:
Management science : journal of the Institute for …
57
(
2011
)
9
,
pp. 1546-1563
Persistent link: https://www.econbiz.de/10009312562
Saved in:
2
Competitive consequences of using a category captain
Subramanian, Upender
;
Raju, Jagmohan Singh
;
Dhar, Sanjay K.
- In:
Management science : journal of the Institute for …
56
(
2010
)
10
,
pp. 1739-1765
Persistent link: https://www.econbiz.de/10008701420
Saved in:
3
Consumer Value im Category Management-Modell nach ECR : kritische Diskussion und empirische Evaluierung
Holweg, Christina
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003816958
Saved in:
4
Optimal Shelf Availability : Analyse und Gestaltung integrativer Logistikkonzepte in Konsumgüter-Supply Chains
Placzek, Tina Simone
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003480587
Saved in:
5
Category management and coordination in retail assortment planning in the presence of basket shopping consumers
Cachon, Gérard P.
;
Kök, A. Gürhan
- In:
Management science : journal of the Institute for …
53
(
2007
)
6
,
pp. 934-951
Persistent link: https://www.econbiz.de/10003490948
Saved in:
6
Category Management : Zur Konfliktregelung in Hersteller-Handels-Beziehungen
Steiner, Stephanie
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515453
Saved in:
7
New ways of category management
Kracklauer, Alexander H.
(
contributor
)
- In:
Collaborative customer relationship management : taking …
,
(pp. 217-227)
.
2004
Persistent link: https://www.econbiz.de/10001921200
Saved in:
8
Collaborative category management on the Internet - basics to create and manage consumer-focused assortments in online-shops
Großweischede, Markus
- In:
Collaborative customer relationship management : taking …
,
(pp. 229-253)
.
2004
Persistent link: https://www.econbiz.de/10001921201
Saved in:
9
Filialspezifisches Warengruppenmanagement : ein neues Konzept effizienter Sortimentssteuerung im Handel
Rühl, Andreas
;
Steinicke, Steffen
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001772928
Saved in:
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