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~isPartOf:"Computer-mediated marketing strategies : social media and online brand communities"
~isPartOf:"Journal of marketing theory and practice"
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Search: subject_exact:"Customer loyalty"
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Customer retention
14
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Computer-mediated marketing strategies : social media and online brand communities
Journal of marketing theory and practice
Journal of retailing and consumer services
48
Journal of business research : JBR
26
SpringerLink / Bücher
20
The service industries journal
17
Journal of hospitality marketing & management
16
Cogent business & management
14
Springer eBook Collection
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International journal of contemporary hospitality management
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Psychology & marketing
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The international journal of bank marketing : IJBM
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Services marketing quarterly
10
The TQM journal : the international review of organizational improvement
10
Asia Pacific journal of marketing and logistics
9
Munich Business School Working Paper
9
The journal of services marketing
9
Journal of strategic marketing
8
Service business
8
Australasian marketing journal
7
Harvard business review : HBR
7
How to succeed in the digital age : strategies from 17 top managers
7
International journal of quality & reliability management
7
Journal of Asian finance, economics and business : JAFEB
7
Journal of consumer behaviour : an international research review
7
Marketing intelligence & planning
7
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
7
European journal of marketing : EJM
6
Harvard-Business-Manager : das Wissen der Besten
6
International journal of electronic customer relationship management : IJECRM
6
International journal of quality and service sciences
6
Journal of Islamic marketing
6
Journal of open innovation : technology, market, and complexity
6
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
6
Journal of service management
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Journal of service theory and practice : JSTP
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ECONIS (ZBW)
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1
The role of online brand communties on building brand equity and loyalty through relational benefits
Sánchez-Casado, Noelia
;
Confente, Ilenia
; …
- In:
Journal of marketing theory and practice
26
(
2018
)
3
,
pp. 289-308
Persistent link: https://www.econbiz.de/10011912922
Saved in:
2
Word of mouth opportunity : why recommendation likelihood overestimates positive word of mouth
Burnham, Thomas A.
;
Leary, R. Bret
- In:
Journal of marketing theory and practice
26
(
2018
)
4
,
pp. 368-389
Persistent link: https://www.econbiz.de/10011951456
Saved in:
3
Please clap! : how customer service quality perception affects the authenticity of sustainability initiatives
Brockhaus, Sebastian
;
Amos, Clinton
;
Fawcett, Amydee M.
; …
- In:
Journal of marketing theory and practice
25
(
2017
)
4
,
pp. 396-420
Persistent link: https://www.econbiz.de/10011771059
Saved in:
4
How gratitude influences customer word-of-mouth intentions and involvement : the mediating role of affective commitment
Fazal-e-Hasan, Syed
;
Lings, Ian N.
;
Mortimer, Gary
; …
- In:
Journal of marketing theory and practice
25
(
2017
)
2
,
pp. 200-211
Persistent link: https://www.econbiz.de/10011702501
Saved in:
5
Taking the good with the bad : customer type as a segmentation criterion and differential influencer of sales performance
Shannahan, Rachelle J.
;
Shannahan, Kirby L. J.
;
Bush, …
- In:
Journal of marketing theory and practice
24
(
2016
)
3
,
pp. 283-305
Persistent link: https://www.econbiz.de/10011532824
Saved in:
6
Social media and its implications for marketing communications
Yankova, Irina
;
Ozuem, Wilson
- In:
Computer-mediated marketing strategies : social media …
,
(pp. 252-270)
.
2015
Persistent link: https://www.econbiz.de/10010481698
Saved in:
7
Social media and customer retention : implications for the luxury beauty industry
Stokinger, Ellen
;
Ozuem, Wilson
- In:
Computer-mediated marketing strategies : social media …
,
(pp. 200-222)
.
2015
Persistent link: https://www.econbiz.de/10010481701
Saved in:
8
Digital governance and social media engagement
Endress, Tobias
- In:
Computer-mediated marketing strategies : social media …
,
(pp. 28-57)
.
2015
Persistent link: https://www.econbiz.de/10010481711
Saved in:
9
Social media and online brand communities
Ansarin, Madina
;
Ozuem, Wilson
- In:
Computer-mediated marketing strategies : social media …
,
(pp. 1-27)
.
2015
Persistent link: https://www.econbiz.de/10010481713
Saved in:
10
The loyalty continuum : differentiating between stages of loyalty development
Curran, James M.
;
Healy, Brian C.
- In:
Journal of marketing theory and practice
22
(
2014
)
4
,
pp. 367-383
Persistent link: https://www.econbiz.de/10010510253
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