//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Computer-mediated marketing strategies : social media and online brand communities"
~type_genre:"Book section"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Customer loyalty"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Customer retention
4
Kundenbindung
4
Social Web
4
Social web
4
Beziehungsmarketing
2
Brand loyalty
2
Luxury goods
2
Luxusgüter
2
Markentreue
2
Relationship marketing
2
DWS Investment GmbH
1
Deutschland
1
Financial services
1
Finanzdienstleistung
1
Germany
1
Internet marketing
1
Online-Marketing
1
Social network
1
Soziales Netzwerk
1
more ...
less ...
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Book section
Aufsatz im Buch
4
Case study
1
Fallstudie
1
Language
All
English
4
Author
All
Ozuem, Wilson
3
Ansarin, Madina
1
Endress, Tobias
1
Stokinger, Ellen
1
Yankova, Irina
1
Published in...
All
Computer-mediated marketing strategies : social media and online brand communities
How to succeed in the digital age : strategies from 17 top managers
7
Exploring the rise of fandom in contemporary consumer culture
5
Handbook of research on retailer-consumer relationship development
3
Strong brands, strong relationships
3
CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
2
Client centricity : relationship management in banking
2
Cruise business development : safety, product design and human capital
2
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
2
Fixed revenue accounting : a new management accounting framework
2
HRM and marketing orientation in the new era
2
Innovating for trust
2
Knowledge, learning and innovation : research insights on cross-sector collaborations
2
Kundenorientierung und Kundenservice in der Touristik : Reisende an allen Touchpoints begeistern und Urlaub zum ganzheitlichen Erlebnis machen
2
Markt- und Absatzprognosen : Modelle, Methoden, Anwendung
2
Practices for network management : in search of collaborative advantage
2
Predicting trends and building strategies for consumer engagement in retail environments
2
Strategic marketing in fragile economic conditions
2
Trends zur Handhabung von Komplexität im Qualitätsingenieurwesen
2
Advances in applied economic research : proceedings of the 2016 International Conference on Applied Economics (ICOAE)
1
Advances in consulting research : recent findings and practical cases
1
Advances in electronic marketing
1
Aftersales in der Automobilwirtschaft : Konzepte für Ihren Erfolg
1
Artificial intelligence in marketing
1
Aspekte der Digitalisierung in Banken
1
Brand management ; Vol. 2
1
Brand management in emerging markets : theories and practice
1
Brand the Future : systematische Markenentwicklung im B2B
1
Brands : interdisciplinary perspectives
1
Bridging the gap between advertising academia and practice
1
Business and management issues in the global and digital era : Indonesian perspectives
1
Business performance measurement and management
1
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
1
Challenges in an age of dis-engagement
1
Conference proceedings trends in business communication 2016
1
Crowdfunding : the corporate era
1
Cultural marketing and metaverse for consumer engagements
1
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
1
Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Dialogmarketing Perspektiven 2018/2019 : Tagungsband 13. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Social media and its implications for marketing communications
Yankova, Irina
;
Ozuem, Wilson
- In:
Computer-mediated marketing strategies : social media …
,
(pp. 252-270)
.
2015
Persistent link: https://www.econbiz.de/10010481698
Saved in:
2
Social media and customer retention : implications for the luxury beauty industry
Stokinger, Ellen
;
Ozuem, Wilson
- In:
Computer-mediated marketing strategies : social media …
,
(pp. 200-222)
.
2015
Persistent link: https://www.econbiz.de/10010481701
Saved in:
3
Digital governance and social media engagement
Endress, Tobias
- In:
Computer-mediated marketing strategies : social media …
,
(pp. 28-57)
.
2015
Persistent link: https://www.econbiz.de/10010481711
Saved in:
4
Social media and online brand communities
Ansarin, Madina
;
Ozuem, Wilson
- In:
Computer-mediated marketing strategies : social media …
,
(pp. 1-27)
.
2015
Persistent link: https://www.econbiz.de/10010481713
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->