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~isPartOf:"Conjoint measurement : methods and applications"
~isPartOf:"International journal of market research : JMRS ; the journal of the Market Research Society"
~subject:"Conjoint-Analyse"
~subject:"Großbritannien"
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Conjoint-Analyse
Großbritannien
Marktforschung
120
Market research
119
Theorie
24
Theory
24
Conjoint analysis
22
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19
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Gustafsson, Anders
3
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Huber, Frank
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Miller, Richard
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Orme, Bryan
3
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2
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Conjoint measurement : methods and applications
International journal of market research : JMRS ; the journal of the Market Research Society
Journal of marketing research : JMR
13
Conjoint measurement : methods and applications ; with 91 tables
8
Marketing : ZFP ; journal of research and management
7
Gabler Edition Wissenschaft
6
European journal of operational research : EJOR
4
Jahrbuch der Absatz- und Verbrauchsforschung
4
Journal of business economics : JBE
4
Journal of marketing management : MM
4
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
SpringerLink / Bücher
4
Die Betriebswirtschaft : DBW
3
Europäische Hochschulschriften / 5
3
Industrial relations journal
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of the Market Research Society : JMRS
3
Neue betriebswirtschaftliche Forschung : Nbf
3
The handbook of marketing research : uses, misuses, and future advances
3
Consumer goods Europe
2
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
2
Entrepreneurship, Marketing, Innovation
2
Fundamentals of marketing research ; Vol. 1
2
Fundamentals of marketing research ; Vol. 2
2
Fundamentals of marketing research ; Vol. 6
2
Gabler Edition Wissenschaft / Business-to-Business-Marketing
2
Journal of business research : JBR
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Marketing and research today : the journal of the European Society for Opinion and Marketing Research
2
Marketing letters : a journal of research in marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Marketing und Marktforschung : Entwicklungen, Erweiterungen und Schnittstellen im nationalen und internationalen Kontext ; Festschrift zum 66. Geburtstag von Prof. Dr. Manfred Hüttner
2
Marketingprobleme : innovative Lösungsansätze aus Forschung und Praxis
2
Qualitative market research : an international journal
2
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
2
Springer eBook Collection / Business and Economics
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
The service industries journal
2
A Wiley-Interscience Publication
1
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ECONIS (ZBW)
28
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1
New conjoint approaches to scaling brand equity and optimising share of preference prediction
Guyon, Hervé
;
Petiot, Jean-François
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
5
,
pp. 701-725
Persistent link: https://www.econbiz.de/10011494706
Saved in:
2
Market share predictions : a new model with rating-based conjoint analysis
Guyon, Hervé
;
Petiot, Jean-François
- In:
International journal of market research : JMRS ; the …
53
(
2011
)
6
,
pp. 831-857
Persistent link: https://www.econbiz.de/10010217550
Saved in:
3
The ESRC survey resources network : opportunities for the advancement of survey methods
Lynn, Peter
;
Erens, Bob
- In:
International journal of market research : JMRS ; the …
52
(
2010
)
3
,
pp. 295-302
Persistent link: https://www.econbiz.de/10003983459
Saved in:
4
Research with children and schools : a researcher's recipe for successful access
Jezkova Isaksen, Katja
;
Roper, Stuart
- In:
International journal of market research : JMRS ; the …
52
(
2010
)
3
,
pp. 303-318
Persistent link: https://www.econbiz.de/10003983465
Saved in:
5
Agenda development for marketing research : the user's voice
Roberts, Deborah
;
Adams, Richard
- In:
International journal of market research : JMRS ; the …
52
(
2010
)
3
,
pp. 339-362
Persistent link: https://www.econbiz.de/10003983483
Saved in:
6
Researching behavioural differences among ethnic minority groups : the case for inferring ethnicity on the basis of people's names
Webber, Richard
- In:
International journal of market research : JMRS ; the …
52
(
2010
)
2
,
pp. 191-215
Persistent link: https://www.econbiz.de/10003970820
Saved in:
7
A hybrid online and offline approach to market measurement studies
Cooke, Mike
;
Watkins, Nick
;
Moy, Corrine
- In:
International journal of market research : JMRS ; the …
51
(
2009
)
1
,
pp. 29-48
Persistent link: https://www.econbiz.de/10003804970
Saved in:
8
The truth is out there! : how external validity can lead to better marketing decisions
Rogers, Greg
;
Soopramanien, Didier
- In:
International journal of market research : JMRS ; the …
51
(
2009
)
2
,
pp. 163-180
Persistent link: https://www.econbiz.de/10003820431
Saved in:
9
Training the next generation of market researchers
Cooke, Mike
;
Macfarlane, Phyllis
- In:
International journal of market research : JMRS ; the …
51
(
2009
)
3
,
pp. 341-361
Persistent link: https://www.econbiz.de/10003847197
Saved in:
10
Conjoint analysis as an instrument of
market
research
practice
Gustafsson, Anders
;
Herrmann, Andreas
;
Huber, Frank
- In:
Conjoint measurement : methods and applications
,
(pp. 3-30)
.
2007
Persistent link: https://www.econbiz.de/10003544555
Saved in:
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