New conjoint approaches to scaling brand equity and optimising share of preference prediction
Hervé Guyon (Universié Paris-Sud, UMR-S, Paris, France), Jean-François Petiot (IRCCyN, UMR CRNS, Ecole Centrale de Nantes, France)
| Year of publication: |
2015
|
|---|---|
| Authors: | Guyon, Hervé ; Petiot, Jean-François |
| Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - London : Sage, ISSN 1470-7853, ZDB-ID 2006314-3. - Vol. 57.2015, 5, p. 701-725
|
| Subject: | Conjoint-Analyse | Conjoint analysis | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research | Präferenztheorie | Theory of preferences |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.2501/IJMR-2015-059 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011494706