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~isPartOf:"Conjoint measurement : methods and applications"
~isPartOf:"International journal of market research : JMRS ; the journal of the Market Research Society"
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Conjoint measurement : methods and applications
International journal of market research : JMRS ; the journal of the Market Research Society
Gabler Edition Wissenschaft
36
Europäische Hochschulschriften / 5
31
Qualitative Marktforschung : Konzepte - Methoden - Analysen
27
Journal of marketing research : JMR
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Journal of business economics : JBE
18
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
17
Jahrbuch der Absatz- und Verbrauchsforschung
17
Springer eBook Collection / Business and Economics
17
Marketing : ZFP ; journal of research and management
15
SpringerLink / Bücher
15
International journal of forecasting
14
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
14
Diskussionsarbeit
11
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
11
Gabler-Edition Wissenschaft
10
Managementwissen für Studium und Praxis
10
Marketing und Marktforschung : Entwicklungen, Erweiterungen und Schnittstellen im nationalen und internationalen Kontext ; Festschrift zum 66. Geburtstag von Prof. Dr. Manfred Hüttner
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
9
Conjoint measurement : methods and applications ; with 91 tables
8
European journal of operational research : EJOR
8
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
8
Marketingprobleme : innovative Lösungsansätze aus Forschung und Praxis
8
Neue betriebswirtschaftliche Forschung : Nbf
8
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Probleme und Trends in der Marketing-Forschung : Festschrift für Professor Dr. Peter Hammann zum 60. Geburtstag
7
Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft
7
SAGE library in marketing
7
Arbeitspapier / Institut für Marketing, Universität Mannheim
6
DUV / Wirtschaftswissenschaft
6
Die Betriebswirtschaft : DBW
6
Fundamentals of marketing research ; Vol. 1
6
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
6
Reihe Quantitative Ökonomie : Ökon
6
Reihe: Marketing : MAR
6
Technological forecasting & social change : an international journal
6
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ECONIS (ZBW)
28
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1
Hello marketing, what can artificial intelligence help you with?
Wirth, Norbert
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
5
,
pp. 435-438
Persistent link: https://www.econbiz.de/10011962729
Saved in:
2
Assessing the response format effects on the scaling of marketing stimuli
Peng, Ling
;
Finn, Adam
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
4
,
pp. 595-620
Persistent link: https://www.econbiz.de/10011607224
Saved in:
3
New conjoint approaches to scaling brand equity and optimising share of preference prediction
Guyon, Hervé
;
Petiot, Jean-François
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
5
,
pp. 701-725
Persistent link: https://www.econbiz.de/10011494706
Saved in:
4
Using graphical statistics to better understand market segmentation solutions
Dolnicar, Sara
;
Leisch, Friedrich
- In:
International journal of market research : JMRS ; the …
56
(
2014
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10010347870
Saved in:
5
Market share predictions : a new model with rating-based conjoint analysis
Guyon, Hervé
;
Petiot, Jean-François
- In:
International journal of market research : JMRS ; the …
53
(
2011
)
6
,
pp. 831-857
Persistent link: https://www.econbiz.de/10010217550
Saved in:
6
Applications of simulated annealing in
market
research
Sharot, Trevor
- In:
International journal of market research : JMRS ; the …
52
(
2010
)
5
,
pp. 577-590
Persistent link: https://www.econbiz.de/10008688922
Saved in:
7
Rethinking data analysis : part one ; the limitations of frequentist approaches
Kent, Ray
- In:
International journal of market research : JMRS ; the …
51
(
2009
)
1
,
pp. 51-69
Persistent link: https://www.econbiz.de/10003804972
Saved in:
8
The truth is out there! : how external validity can lead to better marketing decisions
Rogers, Greg
;
Soopramanien, Didier
- In:
International journal of market research : JMRS ; the …
51
(
2009
)
2
,
pp. 163-180
Persistent link: https://www.econbiz.de/10003820431
Saved in:
9
Rethinking data analysis - part two : some alternatives to frequentist approaches
Kent, Ray
- In:
International journal of market research : JMRS ; the …
51
(
2009
)
2
,
pp. 181-202
Persistent link: https://www.econbiz.de/10003820437
Saved in:
10
Conjoint analysis as an instrument of
market
research
practice
Gustafsson, Anders
;
Herrmann, Andreas
;
Huber, Frank
- In:
Conjoint measurement : methods and applications
,
(pp. 3-30)
.
2007
Persistent link: https://www.econbiz.de/10003544555
Saved in:
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