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~isPartOf:"Conjoint measurement : methods and applications"
~isPartOf:"International journal of market research : JMRS ; the journal of the Market Research Society"
~subject:"Conjoint-Analyse"
~subject:"Wissenschaftliche Methode"
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Conjoint-Analyse
Wissenschaftliche Methode
Marktforschung
120
Market research
119
Theorie
24
Theory
24
Conjoint analysis
22
Consumer behaviour
19
Konsumentenverhalten
19
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18
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Relationship marketing
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28
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Gustafsson, Anders
3
Herrmann, Andreas
3
Huber, Frank
3
Huber, Joel
3
Miller, Richard
3
Orme, Bryan
3
Baier, Daniel
2
Brasini, Sergio
2
Chrzan, Keith
2
Elrod, Terry
2
Gaul, Wolfgang
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Guyon, Hervé
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Keil, Sev K.
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Marzocchi, Gian Luca
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Petiot, Jean-François
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Rimessi, Marcello
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Lynn, Peter
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Martinez Garcia, Jose Antonio
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Money, Arthur
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Ramaswamy, Venkatram
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Rogers, Greg
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1
Shehu, Edlira
1
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Conjoint measurement : methods and applications
International journal of market research : JMRS ; the journal of the Market Research Society
Qualitative market research : an international journal
17
Qualitative Marktforschung : Konzepte - Methoden - Analysen
15
Journal of marketing research : JMR
13
Organizational research methods : ORM
9
Conjoint measurement : methods and applications ; with 91 tables
8
SpringerLink / Bücher
8
International journal of market research
7
Marketing : ZFP ; journal of research and management
7
Gabler Edition Wissenschaft
6
Journal of business research : JBR
6
Journal of the Academy of Marketing Science
6
Europäische Hochschulschriften / 5
5
Lehrbuch
5
European journal of operational research : EJOR
4
Journal of business economics : JBE
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Die Betriebswirtschaft : DBW
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of retailing
3
Legends in marketing
3
Marketing letters : a journal of research in marketing
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Marketing und Marktforschung : Entwicklungen, Erweiterungen und Schnittstellen im nationalen und internationalen Kontext ; Festschrift zum 66. Geburtstag von Prof. Dr. Manfred Hüttner
3
Neue betriebswirtschaftliche Forschung : Nbf
3
Springer eBook Collection / Business and Economics
3
The handbook of marketing research : uses, misuses, and future advances
3
The marketing review
3
Transformative consumer research for personal and collective well-being
3
Arbeitspapier / Institut für Marketing, Universität Mannheim
2
Asia Pacific journal of marketing and logistics
2
Betriebswirtschaftliche Abhandlungen
2
Consumption culture in Europe : insight into the beverage industry
2
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
2
Entrepreneurship, Marketing, Innovation
2
Gabler Edition Wissenschaft / Business-to-Business-Marketing
2
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ECONIS (ZBW)
28
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1
New conjoint approaches to scaling brand equity and optimising share of preference prediction
Guyon, Hervé
;
Petiot, Jean-François
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
5
,
pp. 701-725
Persistent link: https://www.econbiz.de/10011494706
Saved in:
2
Market share predictions : a new model with rating-based conjoint analysis
Guyon, Hervé
;
Petiot, Jean-François
- In:
International journal of market research : JMRS ; the …
53
(
2011
)
6
,
pp. 831-857
Persistent link: https://www.econbiz.de/10010217550
Saved in:
3
The ESRC survey resources network : opportunities for the advancement of survey methods
Lynn, Peter
;
Erens, Bob
- In:
International journal of market research : JMRS ; the …
52
(
2010
)
3
,
pp. 295-302
Persistent link: https://www.econbiz.de/10003983459
Saved in:
4
A maximum difference scaling application for customer satisfaction researchers
Garver, Michael S.
- In:
International journal of market research : JMRS ; the …
51
(
2009
)
4
,
pp. 481-500
Persistent link: https://www.econbiz.de/10003863679
Saved in:
5
Unravelling concealed cognitive structures : generalised linear modelling of hierarchical value maps
Chou, Ting-jui
;
Wong, Veronica
- In:
International journal of market research : JMRS ; the …
51
(
2009
)
4
,
pp. 521-542
Persistent link: https://www.econbiz.de/10003863687
Saved in:
6
The truth is out there! : how external validity can lead to better marketing decisions
Rogers, Greg
;
Soopramanien, Didier
- In:
International journal of market research : JMRS ; the …
51
(
2009
)
2
,
pp. 163-180
Persistent link: https://www.econbiz.de/10003820431
Saved in:
7
Building better causal models to measure the relationship between attitudes and customer loyality
Martinez Garcia, Jose Antonio
;
Martinez Caro, Laura
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
4
,
pp. 437-447
Persistent link: https://www.econbiz.de/10003746151
Saved in:
8
Do data characteristics change according to the number of scale points used? : an experiment using 5-point, 7-point and 10-point scales
Dawes, John
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10003714061
Saved in:
9
Conjoint analysis as an instrument of
market
research
practice
Gustafsson, Anders
;
Herrmann, Andreas
;
Huber, Frank
- In:
Conjoint measurement : methods and applications
,
(pp. 3-30)
.
2007
Persistent link: https://www.econbiz.de/10003544555
Saved in:
10
Market simulation using a probabilistic ideal vector model for conjoint data
Baier, Daniel
;
Gaul, Wolfgang
- In:
Conjoint measurement : methods and applications
,
(pp. 47-65)
.
2007
Persistent link: https://www.econbiz.de/10003544577
Saved in:
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