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~isPartOf:"Consumer psychology in a social media world"
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Berger, Jonah
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Consumer psychology in a social media world
Handbook of social media management : value chain and business models in changing media markets
39
Web 2.0 : neue Perspektiven für Marketing und Medien
37
I-KNOW '08 and I-MEDIA '08 : International Conferences on Knowledge Management and New Media Technology ; conference proceedings ; [Graz, Austria, September 3 - 5, 2008]
29
Social media and crisis communication
28
Contemporary issues in social media marketing
23
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
23
Digital transformation in journalism and news media : media management, media convergence and globalization
22
Virtual enterprises communities & social networks : Workshop GeNeMe '10 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.10.2010
22
Handbook of research on integrating social media into strategic marketing
21
Analyzing the strategic role of social networking in firm growth and productivity
20
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
20
Social Branding : Strategien - Praxisbeispiele - Perspektiven
20
Social Web im Tourismus : Strategien - Konzepte - Einsatzfelder
19
Virtual enterprises, communities & social networks : Workshop GeNeMe '11 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.09.2011 ; [eingebunden in die Gesamttagung "Wissens-Gemeinschaften 2011"]
19
Information diffusion management and knowledge sharing ; volume 2
18
The SAGE handbook of social media marketing
18
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
16
Enterprise 2.0 - die digitale Revolution der Unternehmenskultur : warum Personalmanager jetzt gefordert sind
16
Online-PR im Web 2.0 : Fallbeispiele aus Wirtschaft und Politik
15
Organizations and social networking : utilizing social media to engage consumers
15
The Routledge companion to digital consumption
15
Web 2.0 : the business model
15
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
14
Cutting-edge social media approaches to business education : teaching with LinkedIn, Facebook, Twitter, Second Life, and blogs
14
Enterprise Social Networks : Erfolgsfaktoren für die Einführung und Nutzung - Grundlagen, Praxislösungen, Fallbeispiele
14
Kultur 2.0 : neue Web-Strategien für das Kulturmanagement im Zeitalter von Social Media
14
Personalentwicklung 2.0 : Lernen, Wissensaustausch und Talentförderung der nächsten Generation
14
Social Media im Personalmarketing : erfolgreich in Netzwerken kommunizieren
14
Social media listening and monitoring for business applications
14
Strategic customer relationship management in the age of social media
14
Social Media in der Organisationskommunikation : empirische Befunde und Branchenanalysen
13
Social media in strategic management
13
CSR und Social Media : unternehmerische Verantwortung in sozialen Medien wirkungsvoll vermitteln
12
Computer-mediated marketing strategies : social media and online brand communities
12
Der Einsatz Sozialer Medien im Sport : Gestaltung, Vermarktung, Monetarisierung
12
Enterprise 2.0 : Unternehmen zwischen Hierarchie und Selbstorganisation
12
Social-Media-Handbuch : Theorien, Methoden, Modelle
12
Digital Business in Africa : Social Media and Related Technologies
11
Digital Public Affairs : Social Media für Unternehmen, Verbände und Politik
11
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1
Motivations for consumer engagement with social media
Buechel, Eva C.
;
Berger, Jonah
- In:
Consumer psychology in a social media world
,
(pp. 3-22)
.
2016
Persistent link: https://www.econbiz.de/10011585773
Saved in:
2
Being a likeable braggart : how consumers use brand mentions for self-presentation on social media
Sekhon, Tejvir
;
Bickart, Barbara
;
Trudel, Remi
; …
- In:
Consumer psychology in a social media world
,
(pp. 23-39)
.
2016
Persistent link: https://www.econbiz.de/10011585809
Saved in:
3
Resistance to electronic word of mouth as a function of the message source and context
Powell Mantel, Susan
;
Cronley, Maria L.
;
Cohen, Jeffrey L.
- In:
Consumer psychology in a social media world
,
(pp. 40-52)
.
2016
Persistent link: https://www.econbiz.de/10011586220
Saved in:
4
A video is worth 1,000 words : linking consumer value for opinion seekers to visually oriented eWOM practices
Smith, Andrew N.
;
Pyle, Martin A.
- In:
Consumer psychology in a social media world
,
(pp. 69-90)
.
2016
Persistent link: https://www.econbiz.de/10011586316
Saved in:
5
Consumer behavior in the social media marketplace : platform personality matters
Towns, Marlene Morris
- In:
Consumer psychology in a social media world
,
(pp. 91-110)
.
2016
Persistent link: https://www.econbiz.de/10011586332
Saved in:
6
The effects of goal publicity on goal persistence in the social media world
Jiao, Jinfeng Jenny
;
Cole, Catherine A.
- In:
Consumer psychology in a social media world
,
(pp. 111-131)
.
2016
Persistent link: https://www.econbiz.de/10011586340
Saved in:
7
Hearing their voice : when brand co-creation leads to social brand engagement
Dretsch, Heather Johnson
;
Kirmani, Amna
- In:
Consumer psychology in a social media world
,
(pp. 135-153)
.
2016
Persistent link: https://www.econbiz.de/10011586384
Saved in:
8
Choose wisely : individual and situational influences on the effectiveness of social media
Green, Melanie C.
;
Clark, Jenna
- In:
Consumer psychology in a social media world
,
(pp. 154-168)
.
2016
Persistent link: https://www.econbiz.de/10011586399
Saved in:
9
To manipulate, or not to manipulate : the naïve beliefs of the simple application of persuasion techniques
Langner, Sascha
;
Schmidt, Steffen
;
Fritz, Sebastian
; …
- In:
Consumer psychology in a social media world
,
(pp. 187-201)
.
2016
Persistent link: https://www.econbiz.de/10011586456
Saved in:
10
Advertising effects in social media
Joshi, Yogesh V.
- In:
Consumer psychology in a social media world
,
(pp. 214-221)
.
2016
Persistent link: https://www.econbiz.de/10011587874
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