A video is worth 1,000 words : linking consumer value for opinion seekers to visually oriented eWOM practices
Andrew N. Smith and Martin A. Pyle
| Year of publication: |
2016
|
|---|---|
| Authors: | Smith, Andrew N. ; Pyle, Martin A. |
| Published in: |
Consumer psychology in a social media world. - New York : Routledge, Taylor & Francis Group, ISBN 978-0-7656-4694-1. - 2016, p. 69-90
|
| Subject: | Virales Marketing | Viral marketing | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011586316