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~isPartOf:"Contemporary economic policy : a journal of Western Economic Association International"
~isPartOf:"Journal of marketing for higher education"
~subject:"Beziehungsmarketing"
~subject:"Internet marketing"
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Beziehungsmarketing
Internet marketing
Students
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39
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higher education
27
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26
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26
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Bonilla Quijada, María del Rocío
2
Corrons, August
2
Perin, Marcelo Gattermann
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Sampaio, Cláudio Hoffmann
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Simões, Cláudia
2
Akahome, Joy Eghonghon
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Ayodele, Ivett
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Contemporary economic policy : a journal of Western Economic Association International
Journal of marketing for higher education
Journal of marketing education : JME
8
International journal of internet marketing and advertising : IJIMA
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
European research studies
3
International business and economics research journal
3
Nepalese journal of finance : a publication of Uniglobe College
3
Asia Pacific journal of marketing and logistics
2
Cogent business & management
2
Corporate reputation review
2
Corporate reputation review : an international journal
2
E-marketing ; Vol. 1
2
Eurasian business review
2
International journal of business innovation and research : IJBIR
2
International review on public and non-profit marketing
2
Journal of fashion marketing and management
2
Journal of hospitality marketing & management
2
Journal of modelling in management
2
Journal of nonprofit & public sector marketing
2
Journal of the Academy of Business Education : JABE
2
Management revue : socio-economic studies
2
Paradigm : the journal of Institute of Management Technology
2
Services marketing quarterly
2
Technological forecasting & social change : an international journal
2
Wirtschaftswissenschaft
2
Young consumers : insight and ideas for responsible marketers
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Advances in accounting education : teaching and curriculum innovations
1
Advances in applied business research : the L.A.B.S. initiative
1
American economic journal
1
Analele ştiinţifice ale Univerşităţii Alexandru Ioan Cuza din Iaşi / Ştiinţe economice
1
Arts and the market
1
Asia-Pacific journal of business administration
1
Asian Academy of Management journal
1
Atlantic review of economics : AROE
1
Business horizons
1
CEB working paper / Université Libre de Bruxelles, Solvay Brussels School of Economics and Management, Centre Emile Bernheim
1
Cases on innovations in educational marketing : transnational and technological strategies
1
DBS business review : an international academic collaboration
1
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1
Community orientation : an overlooked pillar of market-oriented higher education institutions
El Alfy, Shahira
- In:
Journal of marketing for higher education
33
(
2023
)
2
,
pp. 182-204
Persistent link: https://www.econbiz.de/10014419291
Saved in:
2
Antecedents and consequences of brand citizenship behavior in private higher education institutions
Khan, Kamran
;
Hameed, Irfan
;
Hussainy, Syed Karamatullah
- In:
Journal of marketing for higher education
33
(
2023
)
2
,
pp. 223-244
Persistent link: https://www.econbiz.de/10014419304
Saved in:
3
The influence of self-congruence and relationship quality on student educational involvement
Japutra, Arnold
;
Wang, Shasha
;
Li, Ting
- In:
Journal of marketing for higher education
33
(
2023
)
1
,
pp. 40-57
Persistent link: https://www.econbiz.de/10014286212
Saved in:
4
Attracting international student applications to a university website : the role of story-based content and gender in improving stickiness
Cassar, Mario
;
Caruana, Albert
- In:
Journal of marketing for higher education
33
(
2023
)
1
,
pp. 79-96
Persistent link: https://www.econbiz.de/10014286237
Saved in:
5
Engaging students through social media : findings for the top five universities in the world
Bonilla Quijada, María del Rocío
;
Perea Muñoz, Eva
; …
- In:
Journal of marketing for higher education
32
(
2022
)
2
,
pp. 197-214
Persistent link: https://www.econbiz.de/10013483244
Saved in:
6
The influence of course experience, satisfaction, and loyalty on students' word-of-mouth and re-enrolment intentions
Rehman, Mohsin Abdur
;
Woyo, Erisher
;
Akahome, Joy Eghonghon
- In:
Journal of marketing for higher education
32
(
2022
)
2
,
pp. 259-277
Persistent link: https://www.econbiz.de/10013483261
Saved in:
7
Co-creating positive outcomes in higher education : are students ready for co-creation?
Tarı Kasnakoğlu, Berna
;
Mercan, Hande
- In:
Journal of marketing for higher education
32
(
2022
)
1
,
pp. 73-88
Persistent link: https://www.econbiz.de/10013277223
Saved in:
8
Moderating effect of perceived trust on service quality : student satisfaction relationship : evidence from Indian higher management education institutions
Sonali Singh
;
Jasial, Sumeet Singh
- In:
Journal of marketing for higher education
31
(
2021
)
2
,
pp. 280-304
Persistent link: https://www.econbiz.de/10012695063
Saved in:
9
Gratitude and its drivers within higher education
Cownie, Fiona
- In:
Journal of marketing for higher education
27
(
2017
)
2
,
pp. 290-308
Persistent link: https://www.econbiz.de/10011794862
Saved in:
10
Social media and students' behavioral intentions to enroll in postgraduate studies in Kenya : a moderated mediation model of brand personality and attitude
Simiyu, Gabriel
;
Bonuke, Ronald
;
Komen, Joyce
- In:
Journal of marketing for higher education
30
(
2020
)
1
,
pp. 66-86
Persistent link: https://www.econbiz.de/10012258495
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