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~isPartOf:"Contemporary economic policy : a journal of Western Economic Association International"
~isPartOf:"Journal of marketing for higher education"
~subject:"Consumer behaviour"
~subject:"Internet marketing"
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Consumer behaviour
Internet marketing
Students
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higher education
27
USA
26
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Bonilla Quijada, María del Rocío
2
Corrons, August
2
Akahome, Joy Eghonghon
1
Allen, Evelyn C.
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Ayodele, Ivett
1
Bicak, Ibrahim
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Contemporary economic policy : a journal of Western Economic Association International
Journal of marketing for higher education
Young consumers : insight and ideas for responsible marketers
18
International journal of consumer studies
12
Journal of marketing education : JME
11
Cogent business & management
7
Journal of business research : JBR
7
Journal of fashion marketing and management
6
International review on public and non-profit marketing
5
Journal of financial services marketing : JFSM
5
International business and economics research journal
4
International journal of technology marketing : IJTMkt
4
Journal of nonprofit & public sector marketing
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Management : journal of contemporary management issues
4
Nepalese journal of finance : a publication of Uniglobe College
4
Services marketing quarterly
4
The international journal of bank marketing : IJBM
4
Amfiteatru economic : an economic and business research periodical
3
International journal of business information systems : IJBIS
3
International journal of business innovation and research : IJBIR
3
International journal of internet marketing and advertising : IJIMA
3
International journal of sport management and marketing : IJSMM
3
Journal of Islamic marketing : JIMA
3
Journal of consumer affairs : official publication of the American Council on Consumer Interests
3
Journal of consumer behaviour : an international research review
3
Journal of economic psychology : research in economic psychology and behavioral economics
3
Journal of education for business
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
Journal of international consumer marketing
3
African journal of business and economic research : AJBER
2
Corporate reputation review : an international journal
2
E-marketing ; Vol. 1
2
International journal of business innovation and research
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of quality and service sciences
2
International journal of sports marketing & sponsorship
2
Journal for global business advancement : JGBA
2
Journal of Asian finance, economics and business : JAFEB
2
Journal of Contemporary Issues in Business and Government
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ECONIS (ZBW)
22
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1
The roles of the country's cognitive, affective, and personality aspects in international students' decision-making
Hendriana, Evelyn
;
Khairil Wahidin Awang
;
Raja Nerina …
- In:
Journal of marketing for higher education
33
(
2023
)
2
,
pp. 143-160
Persistent link: https://www.econbiz.de/10014419262
Saved in:
2
Antecedents and consequences of brand citizenship behavior in private higher education institutions
Khan, Kamran
;
Hameed, Irfan
;
Hussainy, Syed Karamatullah
- In:
Journal of marketing for higher education
33
(
2023
)
2
,
pp. 223-244
Persistent link: https://www.econbiz.de/10014419304
Saved in:
3
Attracting international student applications to a university website : the role of story-based content and gender in improving stickiness
Cassar, Mario
;
Caruana, Albert
- In:
Journal of marketing for higher education
33
(
2023
)
1
,
pp. 79-96
Persistent link: https://www.econbiz.de/10014286237
Saved in:
4
Social brand engagement and brand positioning for higher educational institutions : an empirical study in Sri Lanka
Perera, Charitha Harshani
;
Nayak, Rajkishore
;
Long …
- In:
Journal of marketing for higher education
32
(
2022
)
2
,
pp. 179-196
Persistent link: https://www.econbiz.de/10013483242
Saved in:
5
Engaging students through social media : findings for the top five universities in the world
Bonilla Quijada, María del Rocío
;
Perea Muñoz, Eva
; …
- In:
Journal of marketing for higher education
32
(
2022
)
2
,
pp. 197-214
Persistent link: https://www.econbiz.de/10013483244
Saved in:
6
The influence of course experience, satisfaction, and loyalty on students' word-of-mouth and re-enrolment intentions
Rehman, Mohsin Abdur
;
Woyo, Erisher
;
Akahome, Joy Eghonghon
- In:
Journal of marketing for higher education
32
(
2022
)
2
,
pp. 259-277
Persistent link: https://www.econbiz.de/10013483261
Saved in:
7
An investigation into the influential factors that impact consumer decision-making among prospective online MBA students
Jeckells, Harriet
- In:
Journal of marketing for higher education
32
(
2022
)
2
,
pp. 278-304
Persistent link: https://www.econbiz.de/10013483262
Saved in:
8
Differentiated : segmentation for improved learning strategies
Nonis, Sarath A.
;
Hudson, Gail I.
;
Philhours, Melodie J.
- In:
Journal of marketing for higher education
31
(
2021
)
2
,
pp. 155-174
Persistent link: https://www.econbiz.de/10012695054
Saved in:
9
From boots to books : consumer attitudes toward veterans support by higher education institutions
Ward, Cheryl B.
;
Srivastava, R. V.
;
Roy, Donald P.
; …
- In:
Journal of marketing for higher education
31
(
2021
)
1
,
pp. 91-106
Persistent link: https://www.econbiz.de/10012549779
Saved in:
10
Working up a debt : students as vulnerable consumers
Robson, Julie
;
Farquhar, Jillian Dawes
;
Hindle, Christopher
- In:
Journal of marketing for higher education
27
(
2017
)
2
,
pp. 274-289
Persistent link: https://www.econbiz.de/10011794838
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