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~isPartOf:"Contemporary issues in social marketing"
~isPartOf:"Health marketing quarterly"
~isPartOf:"International journal of nonprofit and voluntary sector marketing"
~isPartOf:"The Sage library in marketing"
~source:"econis"
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Social Marketing
66
Social marketing
66
Gesundheitsvorsorge
16
Preventive care
14
USA
14
United States
14
social marketing
10
Advertising effects
9
Consumer behaviour
9
Konsumentenverhalten
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Werbewirkung
9
Australia
7
Australien
7
Jugendliche
7
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Gesundheitsrisiko
6
Großbritannien
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Soziomarketing
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United Kingdom
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Lefebvre, R. Craig
7
Kubacki, Krzysztof
6
Rundle-Thiele, Sharyn
5
Deshpande, Sameer
3
Eadie, Douglas
3
Arli, Denni
2
Dietrich, Timo
2
Gordon, Ross
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Hassan, Louise M.
2
Hastings, Gerard
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Iverson, Don
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Jones, Sandra C.
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Moodie, Crawford
2
Previte, Josephine
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Russell-Bennett, Rebekah
2
Schuster, Lisa
2
Shen, Fuyuan
2
Agarwal, Ritu
1
Allan, Mamoon
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Basil, Debra Z.
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Basil, Michael D.
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Basu, Ambar
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Beerli-Palacio, Asunción
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Behnampour, Meysam
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Bennett, Roger
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Bhatnagar, Namita
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Biswas, Saswata Narayan
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Braimah, Mahama
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Brannon, Laura A.
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Choongo, Mutinta Milimo
1
Comello, Maria Leonora G.
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1
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Contemporary issues in social marketing
Health marketing quarterly
International journal of nonprofit and voluntary sector marketing
The Sage library in marketing
International review on public and non-profit marketing
39
Journal of business research : JBR
39
Journal of social marketing : JSOCM
39
Journal of nonprofit & public sector marketing
35
Journal of marketing management : MM
32
The SAGE handbook of social marketing
25
Journal of macromarketing : examining the interactions among markets, marketing, and society
16
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
15
Social marketing and behaviour change : models, theory and applications
15
Australasian marketing journal
14
European journal of marketing : EJM
14
Journal of advertising : official publication of the American Academy of Advertising
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
Social marketing for public health : global trends and success stories
14
Macro-social marketing insights : systems thinking for wicked problems
13
Working paper / National Bureau of Economic Research, Inc.
12
Psychology & marketing
11
Segmentation in social marketing : process, methods and application
11
SpringerLink / Bücher
10
International journal of nonprofit & voluntary sector marketing
9
Stakeholder involvement in social marketing : challenges and approaches to engagement
9
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
8
Journal of macromarketing
8
Journal of business ethics : JOBE
7
Journal of consumer behaviour : an international research review
7
Journal of marketing communications
7
NBER Working Paper
7
NBER working paper series
7
The journal of services marketing
7
Working papers in economics
7
Young consumers : insight and ideas for responsible marketers
7
International journal of advertising : the quarterly review of marketing communications
6
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
6
Journal of advertising research
6
PR-Kampagnen : über die Inszenierung von Öffentlichkeit
6
Critical concepts in economics
5
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1
Using
social
marketing
to persuade Iranians to donate blood
Behnampour, Meysam
;
Shams, Mohsen
;
Hassanzadeh, Rostam
; …
- In:
Health marketing quarterly
39
(
2022
)
2
,
pp. 109-118
Persistent link: https://www.econbiz.de/10013357020
Saved in:
2
Market segmentation of South African adolescent girls and young women to inform HIV prevention product marketing strategy : a mixed methods study
Crowley, Kenyon
;
Dugas, Michelle
;
Gao, Guodong
;
Burn, Lara
- In:
Health marketing quarterly
39
(
2022
)
2
,
pp. 159-172
Persistent link: https://www.econbiz.de/10013357086
Saved in:
3
The impact of animosity, brand image, consumer boycott, and product judgment on made-in-China Covid-19 vaccination intention
Suhud, Usep
;
Allan, Mamoon
- In:
Health marketing quarterly
38
(
2021
)
2/3
,
pp. 150-167
Persistent link: https://www.econbiz.de/10012695243
Saved in:
4
Effects of narratives, frames, and involvement on health message effectiveness
Vafeiadis, Michail
;
Shen, Fuyuan
- In:
Health marketing quarterly
39
(
2022
)
3
,
pp. 213-229
Persistent link: https://www.econbiz.de/10013417444
Saved in:
5
Health buzz at school : evaluations of a statewide teen health campaign
Wang, Ming
;
Struthers, Amy
- In:
Health marketing quarterly
35
(
2018
)
2
,
pp. 151-166
Persistent link: https://www.econbiz.de/10011979348
Saved in:
6
Does it matter who's at risk? : testing message framing and narrative as moderators of the effects of self-referencing in obesity prevention messages targeting Hispanic adults livi...
Wirtz, John G.
- In:
Health marketing quarterly
37
(
2020
)
1
,
pp. 22-40
Persistent link: https://www.econbiz.de/10012200168
Saved in:
7
Is social media a panacea for
social
marketing
communication? : a scoping review
Shawky, Sara
;
Kubacki, Krzysztof
;
Dietrich, Timo
; …
- In:
Health marketing quarterly
39
(
2022
)
3
,
pp. 297-313
Persistent link: https://www.econbiz.de/10013417450
Saved in:
8
Don't give US pink ribbons and skinny girls : breast cancer survivors' evaluations of cancer advertising
Taylor, Kimberly A.
;
Knibb, Jana N.
- In:
Health marketing quarterly
36
(
2019
)
3
,
pp. 186-202
Persistent link: https://www.econbiz.de/10012200139
Saved in:
9
Understanding caregivers' intentions for their child to walk to school : further application of the theory of planned behavior
Schuster, Lisa
;
Kubacki, Krzysztof
;
Rundle-Thiele, Sharyn
- In:
Health marketing quarterly
33
(
2016
)
4
,
pp. 307-320
Persistent link: https://www.econbiz.de/10011628483
Saved in:
10
The case for workforce development in
social
marketing
Pounds, Lea
- In:
Health marketing quarterly
33
(
2016
)
4
,
pp. 321-326
Persistent link: https://www.econbiz.de/10011628485
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