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~isPartOf:"Contemporary issues in social marketing"
~isPartOf:"Health marketing quarterly"
~isPartOf:"The Sage library in marketing"
~source:"econis"
~subject:"Mothers"
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Contemporary issues in social marketing
Health marketing quarterly
The Sage library in marketing
Journal of social marketing : JSOCM
2
Journal of nonprofit & public sector marketing
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Social marketing quarterly
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ECONIS (ZBW)
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Increasing loyalty to breastfeeding : investigating a product development strategy
Parkinson, Joy
;
Russell-Bennett, Rebekah
;
Previte, Josephine
- In:
Health marketing quarterly
29
(
2012
)
3
,
pp. 223-238
Persistent link: https://www.econbiz.de/10009657675
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2
The message development tool : a case for effective operationalization of messaging in
social
marketing
practice
Mattson, Marifran
;
Basu, Ambar
- In:
Health marketing quarterly
27
(
2010/11
)
3
,
pp. 275-290
Persistent link: https://www.econbiz.de/10008669635
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