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~isPartOf:"Contemporary issues in social marketing"
~isPartOf:"Health marketing quarterly"
~isPartOf:"The Sage library in marketing"
~source:"econis"
~subject:"Social Marketing"
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Social Marketing
Social marketing
45
Gesundheitsvorsorge
15
Preventive care
13
social marketing
10
USA
9
United States
9
Advertising effects
7
Consumer behaviour
7
Konsumentenverhalten
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2
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2
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Lefebvre, R. Craig
5
Rundle-Thiele, Sharyn
3
Deshpande, Sameer
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Kubacki, Krzysztof
2
Previte, Josephine
2
Russell-Bennett, Rebekah
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2
Shen, Fuyuan
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Agarwal, Ritu
1
Allan, Mamoon
1
Arli, Denni
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Basu, Ambar
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Behnampour, Meysam
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Biswas, Saswata Narayan
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Braimah, Mahama
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Brannon, Laura A.
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Burn, Lara
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Carins, Julia
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Casais, Beatriz
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Case, Peter
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Ellery, Jane
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Gao, Guodong
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Ghaffarian Shirazi, Hamidreza
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Goetz, Joshua
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Hamilton, Robyn
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Contemporary issues in social marketing
Health marketing quarterly
The Sage library in marketing
Journal of business research : JBR
37
International review on public and non-profit marketing
32
Journal of nonprofit & public sector marketing
31
Journal of social marketing : JSOCM
28
Journal of marketing management : MM
25
The SAGE handbook of social marketing
25
International journal of nonprofit and voluntary sector marketing
21
Journal of macromarketing : examining the interactions among markets, marketing, and society
15
Social marketing and behaviour change : models, theory and applications
15
European journal of marketing : EJM
14
Journal of advertising : official publication of the American Academy of Advertising
14
Social marketing for public health : global trends and success stories
14
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
13
Macro-social marketing insights : systems thinking for wicked problems
13
Australasian marketing journal
12
Working paper / National Bureau of Economic Research, Inc.
12
Psychology & marketing
11
Segmentation in social marketing : process, methods and application
11
International journal of nonprofit & voluntary sector marketing
9
Stakeholder involvement in social marketing : challenges and approaches to engagement
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
8
Journal of consumer behaviour : an international research review
7
Journal of marketing communications
7
NBER Working Paper
7
NBER working paper series
7
Working papers in economics
7
Young consumers : insight and ideas for responsible marketers
7
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
6
International journal of advertising : the quarterly review of marketing communications
6
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
6
Journal of advertising research
6
Journal of business ethics : JOBE
6
PR-Kampagnen : über die Inszenierung von Öffentlichkeit
6
SpringerLink / Bücher
6
Critical concepts in economics
5
Journal of strategic marketing
5
Key debates and contemporary issues in nonprofit marketing
5
Nonprofit marketing : sectoral applications
5
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ECONIS (ZBW)
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1
Using
social
marketing
to persuade Iranians to donate blood
Behnampour, Meysam
;
Shams, Mohsen
;
Hassanzadeh, Rostam
; …
- In:
Health marketing quarterly
39
(
2022
)
2
,
pp. 109-118
Persistent link: https://www.econbiz.de/10013357020
Saved in:
2
Market segmentation of South African adolescent girls and young women to inform HIV prevention product marketing strategy : a mixed methods study
Crowley, Kenyon
;
Dugas, Michelle
;
Gao, Guodong
;
Burn, Lara
- In:
Health marketing quarterly
39
(
2022
)
2
,
pp. 159-172
Persistent link: https://www.econbiz.de/10013357086
Saved in:
3
The impact of animosity, brand image, consumer boycott, and product judgment on made-in-China Covid-19 vaccination intention
Suhud, Usep
;
Allan, Mamoon
- In:
Health marketing quarterly
38
(
2021
)
2/3
,
pp. 150-167
Persistent link: https://www.econbiz.de/10012695243
Saved in:
4
Effects of narratives, frames, and involvement on health message effectiveness
Vafeiadis, Michail
;
Shen, Fuyuan
- In:
Health marketing quarterly
39
(
2022
)
3
,
pp. 213-229
Persistent link: https://www.econbiz.de/10013417444
Saved in:
5
Health buzz at school : evaluations of a statewide teen health campaign
Wang, Ming
;
Struthers, Amy
- In:
Health marketing quarterly
35
(
2018
)
2
,
pp. 151-166
Persistent link: https://www.econbiz.de/10011979348
Saved in:
6
Does it matter who's at risk? : testing message framing and narrative as moderators of the effects of self-referencing in obesity prevention messages targeting Hispanic adults livi...
Wirtz, John G.
- In:
Health marketing quarterly
37
(
2020
)
1
,
pp. 22-40
Persistent link: https://www.econbiz.de/10012200168
Saved in:
7
Don't give US pink ribbons and skinny girls : breast cancer survivors' evaluations of cancer advertising
Taylor, Kimberly A.
;
Knibb, Jana N.
- In:
Health marketing quarterly
36
(
2019
)
3
,
pp. 186-202
Persistent link: https://www.econbiz.de/10012200139
Saved in:
8
Understanding caregivers' intentions for their child to walk to school : further application of the theory of planned behavior
Schuster, Lisa
;
Kubacki, Krzysztof
;
Rundle-Thiele, Sharyn
- In:
Health marketing quarterly
33
(
2016
)
4
,
pp. 307-320
Persistent link: https://www.econbiz.de/10011628483
Saved in:
9
The case for workforce development in
social
marketing
Pounds, Lea
- In:
Health marketing quarterly
33
(
2016
)
4
,
pp. 321-326
Persistent link: https://www.econbiz.de/10011628485
Saved in:
10
Designing messages for fluorosis mitigation behavior change : role of message framing and perceived risk
Mohanty, Nilamadhab
;
Biswas, Saswata Narayan
;
Mishra, …
- In:
Health marketing quarterly
35
(
2018
)
4
,
pp. 280-297
Persistent link: https://www.econbiz.de/10011979393
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