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~isPartOf:"Contemporary issues in social marketing"
~isPartOf:"Health marketing quarterly"
~isPartOf:"The Sage library in marketing"
~source:"econis"
~subject:"Werbewirkung"
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Werbewirkung
Social Marketing
45
Social marketing
45
Gesundheitsvorsorge
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Preventive care
13
social marketing
10
USA
9
United States
9
Advertising effects
7
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Shen, Fuyuan
2
Biswas, Saswata Narayan
1
Comello, Maria Leonora G.
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Iles, Irina Alexandra
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Kong, Ying
1
Mishra, Debiprasad
1
Modi, Pratik
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Mohanty, Nilamadhab
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Contemporary issues in social marketing
Health marketing quarterly
The Sage library in marketing
Journal of business research : JBR
8
Journal of advertising : official publication of the American Academy of Advertising
7
International journal of advertising : the quarterly review of marketing communications
5
Journal of advertising research
4
Journal of current issues and research in advertising : JCIRA
4
Journal of marketing communications
4
International journal of advertising : the review of marketing communications
3
Psychology & marketing
3
Breaking new ground in theory and practice
2
Cutting edge international research
2
European journal of marketing
2
International journal of nonprofit & voluntary sector marketing
2
International journal of nonprofit and voluntary sector marketing
2
International review on public and non-profit marketing
2
Journal of marketing management : MM
2
Journal of promotion management : JPM
2
Journal of social marketing : JSOCM
2
Research
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Asia-Pacific journal of business administration
1
Australian journal of management
1
BUREAU OF ECONOMICS FEDERAL TRADE COMMISSION, Working paper
1
Bridging the gap between advertising academia and practice
1
Cogent business & management
1
European business review
1
European journal of marketing : EJM
1
Gabler Edition Wissenschaft
1
Information economics and policy : IEP
1
International journal of management, economics and social sciences : IJMESS
1
International journal of sport management and marketing : IJSMM
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer marketing
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of customer behaviour
1
Journal of nonprofit & public sector marketing
1
Journal of promotion management : innovations in planning and applied research
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of the Academy of Marketing Science
1
KEIO-IES discussion paper series
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Management science : journal of the Institute for Operations Research and the Management Sciences
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1
Effects of narratives, frames, and involvement on health message effectiveness
Vafeiadis, Michail
;
Shen, Fuyuan
- In:
Health marketing quarterly
39
(
2022
)
3
,
pp. 213-229
Persistent link: https://www.econbiz.de/10013417444
Saved in:
2
Does it matter who's at risk? : testing message framing and narrative as moderators of the effects of self-referencing in obesity prevention messages targeting Hispanic adults livi...
Wirtz, John G.
- In:
Health marketing quarterly
37
(
2020
)
1
,
pp. 22-40
Persistent link: https://www.econbiz.de/10012200168
Saved in:
3
Designing messages for fluorosis mitigation behavior change : role of message framing and perceived risk
Mohanty, Nilamadhab
;
Biswas, Saswata Narayan
;
Mishra, …
- In:
Health marketing quarterly
35
(
2018
)
4
,
pp. 280-297
Persistent link: https://www.econbiz.de/10011979393
Saved in:
4
It's no laughing matter : an exploratory study of the use of ironic versus sarcastic humor in health-related advertising messages
Iles, Irina Alexandra
;
Nan, Xiaoli
- In:
Health marketing quarterly
34
(
2017
)
3
,
pp. 187-201
Persistent link: https://www.econbiz.de/10011744221
Saved in:
5
Comparing effects of "My Anti-Drug" and "Above the influence" on campaign evaluations and Marijuana-related perceptions
Comello, Maria Leonora G.
- In:
Health marketing quarterly
30
(
2013
)
1
,
pp. 35-46
Persistent link: https://www.econbiz.de/10009745226
Saved in:
6
The effects of message framing and risk perceptions for HPV vaccine campaigns : focus on the role of regulatory fit
Park, Sun-young
- In:
Health marketing quarterly
29
(
2012
)
4
,
pp. 283-302
Persistent link: https://www.econbiz.de/10009713292
Saved in:
7
Impact of locus of control on health message effectiveness
Kong, Ying
;
Shen, Fuyuan
- In:
Health marketing quarterly
28
(
2011
)
4
,
pp. 354-371
Persistent link: https://www.econbiz.de/10009410495
Saved in:
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