//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Contemporary issues in social marketing"
~isPartOf:"Journal of macromarketing : examining the interactions among markets, marketing, and society"
~isPartOf:"Psychology & marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Social marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Social Marketing
37
Social marketing
37
social marketing
12
macromarketing
7
Consumer behaviour
6
Konsumentenverhalten
6
Gesundheitsvorsorge
5
Preventive care
5
Body weight
4
Eating habit
4
Ernährungsverhalten
4
Gesundheitspolitik
4
Health policy
4
Körpergewicht
4
USA
4
United States
4
ethics
4
Advertising effects
3
Australia
3
Australien
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Gesundheitsmarketing
3
Gesundheitsrisiko
3
Health care marketing
3
Health risk
3
Marketing theory
3
Marketingtheorie
3
Psychology of advertising
3
Werbepsychologie
3
Werbewirkung
3
obesity
3
Advertising
2
Behaviour
2
Brand management
2
Gesundheit
2
Großbritannien
2
Health
2
Impfung
2
Jugendliche
2
more ...
less ...
Online availability
All
Undetermined
13
Free
1
Type of publication
All
Article
38
Type of publication (narrower categories)
All
Article in journal
27
Aufsatz in Zeitschrift
27
Aufsatz im Buch
11
Book section
11
Language
All
English
38
Author
All
Previte, Josephine
4
Brace-Govan, Jan
3
Gurrieri, Lauren
3
Gould, Stephen J.
2
Kennedy, Ann-Marie
2
Semaan, Rania W.
2
Antonetti, Paolo
1
Arli, Denni
1
Ballantine, Paul W.
1
Barnhart, Michelle
1
Barrie, Lance
1
Brengman, Malaika
1
Brinberg, David
1
Carins, Julia
1
Case, Peter
1
Chance, Zoe͏̈
1
Cho, Hyewon
1
Cox, Damian
1
Dann, Stephen
1
Dann, Susan
1
Deshpande, Sameer
1
Deshpandé, Rohit
1
Dibb, Sally
1
Dietrich, Timo
1
Domegan, Christine
1
Eagle, Lynne C.
1
Fenton-O'Creevy, Mark
1
Fox, Karen F. A.
1
French, Jeff
1
Furnham, Adrian
1
Gallegos, Danielle
1
Gilchrist, Heidi
1
Gordon, Ross
1
Gregory-Smith, Diana
1
Guo, Yafei
1
Guthrie, Joanne
1
Hamby, Anne
1
Hamilton, Robyn
1
Harries, Tim
1
Hensen, Niek
1
more ...
less ...
Published in...
All
Contemporary issues in social marketing
Journal of macromarketing : examining the interactions among markets, marketing, and society
Psychology & marketing
Journal of Social Marketing
92
Journal of social marketing : JSOCM
44
Apas Papers
42
International review on public and non-profit marketing
39
Journal of business research : JBR
37
Journal of nonprofit & public sector marketing
34
Health marketing quarterly
33
Journal of marketing management : MM
32
The SAGE handbook of social marketing
25
International journal of nonprofit and voluntary sector marketing
21
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
15
Social marketing and behaviour change : models, theory and applications
15
Australasian marketing journal
14
European journal of marketing : EJM
14
Journal of advertising : official publication of the American Academy of Advertising
14
Social marketing for public health : global trends and success stories
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Macro-social marketing insights : systems thinking for wicked problems
13
Working paper / National Bureau of Economic Research, Inc.
12
Segmentation in social marketing : process, methods and application
11
European Journal of Marketing
10
International Review on Public and Nonprofit Marketing
10
SpringerLink / Bücher
10
Strategic Direction
10
International journal of nonprofit & voluntary sector marketing
9
Stakeholder involvement in social marketing : challenges and approaches to engagement
9
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
8
Journal of macromarketing
8
Europäische Hochschulschriften / 5
7
Journal of business ethics : JOBE
7
Journal of consumer behaviour : an international research review
7
Journal of marketing communications
7
Marketing Intelligence & Planning
7
NBER Working Paper
7
NBER working paper series
7
The Sage library in marketing
7
The journal of services marketing
7
more ...
less ...
Source
All
ECONIS (ZBW)
38
Showing
1
-
10
of
38
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Collectivism fosters preventive behaviors to contain the spread of COVID-19 : implications for social marketing in public health
Cho, Hyewon
;
Guo, Yafei
;
Torelli, Carlos J.
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 694-700
Persistent link: https://www.econbiz.de/10013165425
Saved in:
2
Is brand reputation a banner for social marketing? : a social enterprise product consumption perspective
Tsai, Juin-Ming
;
Lu, Tzu-En
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2041-2059
Persistent link: https://www.econbiz.de/10014338469
Saved in:
3
Antecedents and consequences of chronic impulsive buying : can impulsive buying be understood as dysfunctional self-regulation?
Fenton-O'Creevy, Mark
;
Dibb, Sally
;
Furnham, Adrian
- In:
Psychology & marketing
35
(
2018
)
3
,
pp. 175-188
Persistent link: https://www.econbiz.de/10011970160
Saved in:
4
Macro-social marketing research : philosophy, methodology and methods
Kennedy, Ann-Marie
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
4
,
pp. 347-355
Persistent link: https://www.econbiz.de/10011791079
Saved in:
5
No rest for the wicked : the epidemic life cycle of wicked consumer behavior
Koch, Matthias
;
Orazi, Davide Christian
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
4
,
pp. 356-368
Persistent link: https://www.econbiz.de/10011791081
Saved in:
6
Socio-technical transitions and institutional change : addressing obesity through macro-social marketing
Kemper, Joya A.
;
Ballantine, Paul W.
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
4
,
pp. 381-392
Persistent link: https://www.econbiz.de/10011791096
Saved in:
7
Addressing the wicked problem of American gun violence : consumer interest groups as macro-social marketers
Huff, Aimee Dinnin
;
Barnhart, Michelle
;
McAlexander, Brandon
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
4
,
pp. 393-408
Persistent link: https://www.econbiz.de/10011791100
Saved in:
8
Macro-social marketing
Kennedy, Ann-Marie
- In:
Journal of macromarketing : examining the interactions …
36
(
2016
)
3
,
pp. 354-365
Persistent link: https://www.econbiz.de/10011561603
Saved in:
9
Exploring catholic social teaching in a social marketing context : history, lessons and future directions
Dann, Susan
;
Dann, Stephen
- In:
Journal of macromarketing : examining the interactions …
36
(
2016
)
4
,
pp. 412-424
Persistent link: https://www.econbiz.de/10011623750
Saved in:
10
Use of brand community markers to engage existing lifestyle consumption communities and some ethical concerns
Gordon, Ross
;
Jones, Sandra
;
Barrie, Lance
;
Gilchrist, Heidi
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
4
,
pp. 419-434
Persistent link: https://www.econbiz.de/10011413158
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->