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~isPartOf:"Contemporary issues in social media marketing"
~subject:"Kundenintegration"
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Kundenintegration
Social Web
23
Social web
23
Customer integration
5
Beziehungsmarketing
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Relationship marketing
4
Confidence
3
Consumer behaviour
3
Internet marketing
3
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Centeno, Dave
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Contemporary issues in social media marketing
Journal of business research : JBR
46
Journal of retailing and consumer services
23
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
15
Technological forecasting & social change : an international journal
12
The journal of brand management : an international journal
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Industrial marketing management : the international journal for industrial and high-tech firms
9
The journal of product & brand management
9
International journal of technology marketing : IJTMkt
8
Journal of strategic marketing
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
The journal of product innovation management : an international publication of the Product Development & Management Association
7
Marketing intelligence & planning
6
Research policy : policy, management and economic studies of science, technology and innovation
6
The journal of services marketing
6
Asia Pacific journal of marketing and logistics
5
Handbook of social media management : value chain and business models in changing media markets
5
Innovation: organization & management : IOM
5
International journal of internet marketing and advertising : IJIMA
5
Journal of engineering and technology management : JET-M
5
Journal of management information systems : JMIS
5
Journal of marketing management : MM
5
Journal of marketing theory and practice
5
Journal of promotion management : innovations in planning and applied research
5
Journal of service management
5
Journal of service theory and practice : JSTP
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Marketing theory
5
SpringerLink / Bücher
5
Technovation : the international journal of technological innovation, entrepreneurship and technology management
5
Business horizons
4
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
4
Electronic markets : EM ; the international journal of electronic commerce and business media
4
Electronic markets : the international journal on networked business
4
Information systems research : ISR
4
International journal of hospitality management
4
International journal of innovation and technology management
4
International journal of innovation management
4
International journal of networking and virtual organisations : IJNVO
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ECONIS (ZBW)
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Social media stakeholder co-creation of celebrities as human brands
Centeno, Dave
- In:
Contemporary issues in social media marketing
,
(pp. 60-74)
.
2018
Persistent link: https://www.econbiz.de/10011715060
Saved in:
2
Social media engagement and return on engagement
Srivastava, Ritu
- In:
Contemporary issues in social media marketing
,
(pp. 117-131)
.
2018
Persistent link: https://www.econbiz.de/10011715077
Saved in:
3
The consumer engagement/return on social media engagement interface : development of a conceptual model
Solem, Birgit A. A.
;
Hellebeek, Linda D.
- In:
Contemporary issues in social media marketing
,
(pp. 132-148)
.
2018
Persistent link: https://www.econbiz.de/10011715079
Saved in:
4
Social media measurement and monitoring
Mukesh, Mudra
;
Rao, Anand
- In:
Contemporary issues in social media marketing
,
(pp. 184-205)
.
2018
Persistent link: https://www.econbiz.de/10011715083
Saved in:
5
Attitudes towards brands and advertisements : qualitative and thematic analysis of social media data
Mogaji, Emmanuel
;
Farinloye, Temitope
- In:
Contemporary issues in social media marketing
,
(pp. 206-216)
.
2018
Persistent link: https://www.econbiz.de/10011715084
Saved in:
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