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~isPartOf:"Contemporary research in e-branding"
~subject:"Markenführung"
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Contemporary research in e-branding
Journal of vacation marketing : an international journal
4
Tourism management : research, policies, practice
4
International journal of internet marketing and advertising : IJIMA
3
Journal of business research : JBR
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of marketing communications
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Journal of promotion management : innovations in planning and applied research
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of management and marketing research : IJMMR
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Journal of fashion marketing and management
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SpringerLink / Bücher
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The IUP journal of brand management : IJBRM
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The journal of brand management : an international journal
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The journal of product & brand management
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Tourism management perspectives : TMP
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Working paper series / Department of Economics, University of Missouri-Columbia
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Advanced digital marketing strategies in a data-driven era
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Asia Pacific journal of marketing and logistics
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Australasian marketing journal
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Branding and sustainable competitive advantage : building virtual presence
1
Bridging the gap between advertising academia and practice
1
Cases on branding strategies and product development : successes and pitfalls
1
Cogent economics & finance
1
Computer-mediated marketing strategies : social media and online brand communities
1
Corporate reputation review : an international journal
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Cutting edge international research
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Electronic commerce research
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Employer Branding : Arbeitgeber positionieren und präsentieren
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Entrepreneurship
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European journal of marketing : EJM
1
European research on management and business economics
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Gabler research / Entrepreneurship
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Gadjah Mada international journal of business
1
Global business review
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Global journal of business research : GJBR
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of Indian culture and business management : IJICBM
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International journal of business
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International journal of contemporary hospitality management
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Consumers' optimal experience on commercial web sites : a congruency effect of web atmospheric design and consumers' surfing goal
Wan, Fang
;
Nan, Ning
;
Smith, Malcolm C.
- In:
Contemporary research in e-branding
,
(pp. 78-94)
.
2009
Persistent link: https://www.econbiz.de/10003778173
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Understanding brand website positioning in the new EU member states : the case of the Czech Republic
Okazaki, Shintaro
;
Škapa, Radoslav
- In:
Contemporary research in e-branding
,
(pp. 193-215)
.
2009
Persistent link: https://www.econbiz.de/10003778213
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