//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Corporate brand and corporate reputation"
~isPartOf:"The service industries journal"
~subject:"Brand management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Corporate image"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Corporate reputation
21
Firmenimage
21
Markenführung
8
Beziehungsmarketing
4
Consumer behaviour
4
Konsumentenverhalten
4
Public relations
4
Relationship marketing
4
Öffentlichkeitsarbeit
4
Corporate culture
3
Dienstleistungsqualität
3
Service quality
3
Taiwan
3
Unternehmenskultur
3
Confidence
2
Customer satisfaction
2
Großbritannien
2
Kundenzufriedenheit
2
Personalbeschaffung
2
Product differentiation
2
Produktdifferenzierung
2
Recruitment
2
United Kingdom
2
Vertrauen
2
Welt
2
World
2
trust
2
1990-2006
1
Accounting policy
1
Airline
1
Bank
1
Bilanzpolitik
1
Brand image
1
British Airways
1
Business ethics
1
Competitive advantage
1
Corporate Governance
1
Corporate Social Responsibility
1
Corporate governance
1
more ...
less ...
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Aufsatz im Buch
7
Book section
7
Reprint
7
Case study
2
Fallstudie
2
Article in journal
1
Aufsatz in Zeitschrift
1
more ...
less ...
Language
All
English
8
Author
All
Hatch, Mary Jo
2
Schultz, Majken
2
Crawford, Tom
1
De Chernatony, Leslie
1
Hieronimus, Fabian
1
Ind, Nicholas
1
Jeng, Shih-Ping
1
Leeuwen, Brenda van
1
Leitch, Shirley
1
Pieters, Jo
1
Richardson, Neil
1
Schaefer, Katharina
1
Schröder, Jürgen
1
more ...
less ...
Published in...
All
Corporate brand and corporate reputation
The service industries journal
The journal of brand management : an international journal
39
Journal of business research : JBR
24
Employer Branding : Arbeitgeber positionieren und präsentieren
16
The journal of product & brand management
15
Corporate reputation review : an international journal
10
Industrial marketing management : the international journal for industrial and high-tech firms
10
European journal of marketing : EJM
9
International studies of management and organization
8
SpringerLink / Bücher
8
Corporate communications : an international journal
7
Marketing intelligence & planning
7
Journal of business strategy
6
Journal of strategic marketing
6
Internal Branding : wie Sie Ihre Mitarbeiter zu Markenbotschaftern machen
5
Journal of retailing and consumer services
5
Asia Pacific journal of marketing and logistics
4
Corporate social responsibility and environmental management
4
International journal of hospitality management
4
Journal of marketing
4
Journal of marketing management : MM
4
Qualitative market research : an international journal
4
Springer eBook Collection / Business and Economics
4
Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
3
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
3
Contemporary thoughts on corporate branding and corporate identity management
3
Corporate reputation review
3
Employer branding for competitive advantage : models and implementation strategies
3
European management journal
3
Gabler Edition Wissenschaft
3
Handel und Internationales Marketing / Retailing and International Marketing
3
International journal of internet marketing and advertising : IJIMA
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of retail & distribution management
3
Journal of business ethics : JOBE
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing communications
3
Journal of the Academy of Marketing Science
3
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
3
Psychology & marketing
3
more ...
less ...
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Are the strategic stars aligned for your corporate brand?
Hatch, Mary Jo
;
Schultz, Majken
-
2009
Persistent link: https://www.econbiz.de/10003785028
Saved in:
2
Would a brand smell any sweeter by a corporate name?
De Chernatony, Leslie
-
2009
Persistent link: https://www.econbiz.de/10003785034
Saved in:
3
Corporate branding in the new economy
Leitch, Shirley
;
Richardson, Neil
-
2009
Persistent link: https://www.econbiz.de/10003785038
Saved in:
4
Bringing the corporation into corporate branding
Hatch, Mary Jo
;
Schultz, Majken
-
2009
Persistent link: https://www.econbiz.de/10003785050
Saved in:
5
A brand of enlightenment
Ind, Nicholas
-
2009
Persistent link: https://www.econbiz.de/10003785220
Saved in:
6
Using branding to attract talent
Hieronimus, Fabian
;
Schaefer, Katharina
;
Schröder, Jürgen
-
2009
Persistent link: https://www.econbiz.de/10003785231
Saved in:
7
Building Philips' employer brand from the inside out : how to create an employer brand and instill it throughout the employment lifecycle
Leeuwen, Brenda van
;
Pieters, Jo
;
Crawford, Tom
-
2009
Persistent link: https://www.econbiz.de/10003785239
Saved in:
8
Effects of corporate reputations, relationships and competing suppliers' marketing programmes on customers' cross-buying intentions
Jeng, Shih-Ping
- In:
The service industries journal
28
(
2008
)
1/2
,
pp. 15-26
Persistent link: https://www.econbiz.de/10003732911
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->