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~isPartOf:"Corporate brand and corporate reputation"
~subject:"Brand management"
~subject:"Lieferantenmanagement"
~type_genre:"Fallstudie"
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Brand management
Lieferantenmanagement
Markenführung
3
Corporate culture
2
Corporate reputation
2
Firmenimage
2
Großbritannien
2
United Kingdom
2
Unternehmenskultur
2
Airline
1
Arbeitszufriedenheit
1
Beziehungsmarketing
1
British Airways
1
Dienstleistungsqualität
1
Employee retention
1
Fluggesellschaft
1
Job satisfaction
1
Mitarbeiterbindung
1
Multinationales Unternehmen
1
Personalbeschaffung
1
Philips Electronics N.V.
1
Recruitment
1
Reisevermittler
1
Relationship marketing
1
Service quality
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Transnational corporation
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Travel agency
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Welt
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World
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Fallstudie
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Case study
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English
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Bungay Stanier, Michael
1
Crawford, Tom
1
Hatch, Mary Jo
1
Leeuwen, Brenda van
1
Pieters, Jo
1
Schultz, Majken
1
Published in...
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Corporate brand and corporate reputation
Industrial marketing management : the international journal for industrial and high-tech firms
25
Best practice der Markenführung
14
Harvard business review : HBR
14
Cases on branding strategies and product development : successes and pitfalls
13
Harvard-Business-Manager : das Wissen der Besten
13
Employer Branding : Arbeitgeber positionieren und präsentieren
9
Gabler Edition Wissenschaft
9
Management internationaler Dienstleistungsmarken : Konzepte und Methoden für einen nachhaltigen Internationalisierungserfolg
9
The journal of business & industrial marketing
9
Journal of purchasing and supply management
8
The journal of brand management : an international journal
8
Social Branding : Strategien - Praxisbeispiele - Perspektiven
7
Brands : interdisciplinary perspectives
6
European business and brand building : [the papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007]
6
Perspectives on supplier innovation : theories, concepts and empirical insights on open innovation and the integration of suppliers
6
Supply chain management : an international journal
6
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
5
Business Collaboration : standortübergreifende Prozesse mit Business Software ; Praxislösungen im Detail ; Fallstudien, Konzepte, Modellierung
5
Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
5
European journal of marketing : EJM
5
HMD : Praxis der Wirtschaftsinformatik
5
Journal of business market management : jbm
5
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
5
Markenführung in strukturell veränderten Märkten : Markendialog, Februar 2010
5
Mit der Marke zum Erfolg : Markenmanagement in Hotellerie und Gastronomie
5
Building corporate identity, image and reputation in the digital era
4
City branding : theory and cases
4
Handbook for supply chain risk management : case studies, effective practices, and emerging trends
4
International journal of automotive technology and management : IJATM
4
International journal of procurement management
4
International journal of production economics
4
Journal of marketing management : MM
4
Marketing intelligence & planning
4
Praxisreihe Einkauf, Materialwirtschaft
4
Trademarks, brands, and competitiveness
4
Corporate creativity : developing an innovative organization
3
Erfolgsfaktor Kundenzufriedenheit : Handbuch für Strategie und Umsetzung
3
Exploring knowledge-intensive business services : knowledge management strategies
3
Gabler Edition Wissenschaft / Business-to-Business-Marketing
3
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ECONIS (ZBW)
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Living the brand at Airtours Holidays : making the connection between brand, culture and employee satisfaction
Bungay Stanier, Michael
-
2009
Persistent link: https://www.econbiz.de/10003785206
Saved in:
2
Bringing the corporation into corporate branding
Hatch, Mary Jo
;
Schultz, Majken
-
2009
Persistent link: https://www.econbiz.de/10003785050
Saved in:
3
Building Philips' employer brand from the inside out : how to create an employer brand and instill it throughout the employment lifecycle
Leeuwen, Brenda van
;
Pieters, Jo
;
Crawford, Tom
-
2009
Persistent link: https://www.econbiz.de/10003785239
Saved in:
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