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~isPartOf:"Corporate brand and corporate reputation"
~subject:"Konsumentenverhalten"
~type_genre:"Reprint"
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Konsumentenverhalten
Brand management
13
Markenführung
13
Corporate reputation
8
Firmenimage
8
Corporate culture
6
Unternehmenskultur
6
USA
4
United States
4
Beziehungsmarketing
3
Consumer behaviour
3
Großbritannien
3
Relationship marketing
3
United Kingdom
3
Arbeitszufriedenheit
2
Brand image
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Dienstleistungsmarketing
2
Internal communication
2
Interne Kommunikation
2
Job satisfaction
2
Markenimage
2
Multinationales Unternehmen
2
Personalbeschaffung
2
Public relations
2
Recruitment
2
Services marketing
2
Stakeholder
2
Transnational corporation
2
Welt
2
World
2
Öffentlichkeitsarbeit
2
Airline
1
Arbeitsbedingungen
1
Betriebsklima
1
Brand
1
British Airways
1
Cause-Related Marketing
1
Cause-related marketing
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Reprint
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Bhattacharya, C. B.
1
Maathuis, Onno
1
Rodenburg, John
1
Sen, Sankar
1
Sikkel, Dirk
1
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Corporate brand and corporate reputation
Brand management ; Vol. 2
11
Measuring and managing brands
10
Brand management ; Vol. 3
9
The evolution of brands : from signals of quality to storehouses of trust
9
Brand management ; Vol. 4
7
Brand management ; Vol. 1
5
International marketing ; Vol. 2
4
Cross-cultural and critical perspectives on brands
2
Marketing-mix strategies - product strategy and promotion strategy
2
Michael Porter ; Vol. 1
2
Business ethics and strategy ; Vol. 2
1
Crisis management ; Vol. 3
1
Critical perspectives on business and management
1
Ethics, environment and social impacts
1
Evolving and emerging issues in marketing strategy
1
Key debates and contemporary issues in nonprofit marketing
1
Macromarketing - a global focus ; Vol. 2
1
Michael Porter ; Vol. 4
1
Premier reference source
1
SAGE library in marketing
1
Supply chain planning : quantitative decision support and advanced planning solutions
1
Theoretical and empirical perspectives in critical marketing studies
1
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ECONIS (ZBW)
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Brand benefits : how cause related marketing impacts on brand equity, consumer behaviour and the bottom line
2009
Persistent link: https://www.econbiz.de/10003785225
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2
Credibility, emotion or reason?
Maathuis, Onno
;
Rodenburg, John
;
Sikkel, Dirk
-
2009
Persistent link: https://www.econbiz.de/10003785042
Saved in:
3
Doing better at doing good : when, why, and how consumers respond to corporate social initiatives
Bhattacharya, C. B.
;
Sen, Sankar
-
2009
Persistent link: https://www.econbiz.de/10003785228
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