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~isPartOf:"Corporate brand and corporate reputation"
~subject:"Markenführung"
~type_genre:"Reprint"
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Search: subject:"Management"
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Markenführung
Brand management
13
Corporate reputation
8
Firmenimage
8
Corporate culture
6
Unternehmenskultur
6
USA
4
United States
4
Beziehungsmarketing
3
Consumer behaviour
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Großbritannien
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Konsumentenverhalten
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United Kingdom
3
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2
Brand image
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Corporate Social Responsibility
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Dienstleistungsmarketing
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Interne Kommunikation
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Job satisfaction
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Markenimage
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Airline
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Arbeitsbedingungen
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Reprint
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13
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Hatch, Mary Jo
2
Schultz, Majken
2
Berry, Leonard L.
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Bungay Stanier, Michael
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Chandler, David
1
Crawford, Tom
1
Davis, Scott
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De Chernatony, Leslie
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Hieronimus, Fabian
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Ind, Nicholas
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Lampo, Sandra S.
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Leeuwen, Brenda van
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Leitch, Shirley
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Maathuis, Onno
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1
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1
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1
Rodenburg, John
1
Schaefer, Katharina
1
Schröder, Jürgen
1
Sikkel, Dirk
1
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Corporate brand and corporate reputation
Brand management ; Vol. 2
12
Brand management ; Vol. 3
12
Brand management ; Vol. 1
10
The evolution of brands : from signals of quality to storehouses of trust
10
Brand management ; Vol. 4
9
Measuring and managing brands
9
International marketing ; Vol. 2
6
Marketing-mix strategies - product strategy and promotion strategy
5
SAGE library in marketing
4
Cross-cultural and critical perspectives on brands
3
Critical perspectives on business and management
2
Evolving and emerging issues in marketing strategy
2
Kommunikationsmanagement im Wandel : Beiträge aus 10 Jahren =mcminstitute
2
Global-local consumption
1
Michael Porter ; Vol. 1
1
Nonprofit marketing : sectoral applications
1
Relational and functional integration
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
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ECONIS (ZBW)
13
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Living the brand at Airtours Holidays : making the connection between brand, culture and employee satisfaction
Bungay Stanier, Michael
-
2009
Persistent link: https://www.econbiz.de/10003785206
Saved in:
2
Strategic corporate social responsibility as global brand insurance
Werther, William B.
;
Chandler, David
-
2009
Persistent link: https://www.econbiz.de/10003785229
Saved in:
3
Are the strategic stars aligned for your corporate brand?
Hatch, Mary Jo
;
Schultz, Majken
-
2009
Persistent link: https://www.econbiz.de/10003785028
Saved in:
4
Would a brand smell any sweeter by a corporate name?
De Chernatony, Leslie
-
2009
Persistent link: https://www.econbiz.de/10003785034
Saved in:
5
Corporate branding in the new economy
Leitch, Shirley
;
Richardson, Neil
-
2009
Persistent link: https://www.econbiz.de/10003785038
Saved in:
6
Credibility, emotion or reason?
Maathuis, Onno
;
Rodenburg, John
;
Sikkel, Dirk
-
2009
Persistent link: https://www.econbiz.de/10003785042
Saved in:
7
Bringing the corporation into corporate branding
Hatch, Mary Jo
;
Schultz, Majken
-
2009
Persistent link: https://www.econbiz.de/10003785050
Saved in:
8
Branding labour-intensive services
Berry, Leonard L.
;
Lampo, Sandra S.
-
2009
Persistent link: https://www.econbiz.de/10003785146
Saved in:
9
Harmonizing your "touchpoints"
Davis, Scott
;
Longoria, Tina
-
2009
Persistent link: https://www.econbiz.de/10003785152
Saved in:
10
Selling the brand inside
Mitchell, Colin
-
2009
Persistent link: https://www.econbiz.de/10003785155
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