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~isPartOf:"Corporate communications : an international journal"
~isPartOf:"Journal of East-West business"
~subject:"Communication"
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Corporate communications : an international journal
Journal of East-West business
European journal of marketing : EJM
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International journal of contemporary hospitality management
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International journal of internet marketing and advertising : IJIMA
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Journal of advanced research in law and economics : JARLE
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Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
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Public Sector Marketing Communications Volume I : Public Relations and Brand Communication Perspectives
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Informality in strategic communication : making the case for a forgotten concept
Hoffjann, Olaf
- In:
Corporate communications : an international journal
29
(
2024
)
2
,
pp. 206-220
Persistent link: https://www.econbiz.de/10014494118
Saved in:
2
Between strategic clarity and strategic ambiguity : oscillating strategic communication
Hoffjann, Olaf
- In:
Corporate communications : an international journal
27
(
2022
)
2
,
pp. 284-303
Persistent link: https://www.econbiz.de/10013162810
Saved in:
3
Crisis management across borders : effects of a crisis event on consumer responses and communication strategies in Norway and Russia
Jakubanecs, Alexander
;
Supphellen, Magne
;
Helgeson, James G.
- In:
Journal of East-West business
24
(
2018
)
1
,
pp. 1-23
Persistent link: https://www.econbiz.de/10011804222
Saved in:
4
An integrative apporach to eWOM and
marketing
communications
Weisfeld-Spolter, Suri
;
Sussan, Fiona
;
Gauld, Stephen
- In:
Corporate communications : an international journal
19
(
2014
)
3
,
pp. 260-274
Persistent link: https://www.econbiz.de/10010400801
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