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~isPartOf:"Corporate communications : an international journal"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of global marketing"
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Search: subject:"marketing communications"
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Marketing communications
8
Marketing management
8
Marketingmanagement
8
Communication
5
Kommunikation
5
Public relations
4
Social Web
4
Social web
4
Öffentlichkeitsarbeit
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Corporate communications
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Konsumentenverhalten
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Markenführung
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Advertising effects
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Ethnic marketing
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Online-Marketing
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Organisationstheorie
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Organization theory
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15
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15
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15
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Hoffjann, Olaf
2
Bakir, Aysen
1
Behl, Abhishek
1
Bove, Liliana L.
1
Chan, Eugene Y.
1
Coslor, Erica
1
Cui, Charles Chi
1
Gauld, Stephen
1
Guido, Gianluigi
1
Hartman, Anna E.
1
Jain, Kokil
1
Laroche, Michel
1
Lei, Jing
1
Licsandru, Tana Cristina
1
Ma, Jenny Weichen
1
Meng, Yan
1
Milne, George R.
1
Nataraajan, Rajan
1
Orazi, Davide C.
1
Pastore, Alberto
1
Pichierri, Marco
1
Pino, Giovanni
1
Röttger, Ulrike
1
Sussan, Fiona
1
Swani, Kunal
1
Teng, Lefa
1
Vernuccio, Maria
1
Weisfeld-Spolter, Suri
1
Wiencierz, Christian
1
Wilson, Jonathan A. J.
1
Yang, Yusheng
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Šerić, Maja
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Corporate communications : an international journal
Journal of business research : JBR
Journal of global marketing
European journal of marketing : EJM
18
Journal of marketing communications
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Проблемы современной экономики
6
Journal of marketing
5
Revista de Marketing Online (Journal of Online Marketing)
5
Бизнес Информ
5
Annals of marketing-mba
4
European journal of marketing
4
Tržište/Market
4
ИЗВЕСТИЯ САНКТ-ПЕТЕРБУРГСКОГО УНИВЕРСИТЕТА ЭКОНОМИКИ И ФИНАНСОВ
4
Business horizons
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of internet marketing and advertising : IJIMA
3
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
3
Problems and perspectives in management : PPM ; international research journal
3
The international journal of bank marketing : IJBM
3
Вестник Омского университета. Серия «Экономика»
3
Известия Тульского государственного университета. Экономические и юридические науки
3
Asia Pacific journal of marketing and logistics
2
Business Inform
2
Central European business review : CEBR
2
Economic analysis : EA
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of advertising : the review of marketing communications
2
International journal of business and globalisation : IJBG
2
International journal of contemporary hospitality management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE)
2
Journal of advertising research
2
Journal of business strategy
2
Journal of consumer marketing
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of marketing management : MM
2
Journal of promotion management : JPM
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ECONIS (ZBW)
15
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15
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date (oldest first)
1
The dark side of brand-based online communities : the role of culture
Behl, Abhishek
;
Jain, Kokil
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 241-244
Persistent link: https://www.econbiz.de/10014390268
Saved in:
2
Informality in strategic communication : making the case for a forgotten concept
Hoffjann, Olaf
- In:
Corporate communications : an international journal
29
(
2024
)
2
,
pp. 206-220
Persistent link: https://www.econbiz.de/10014494118
Saved in:
3
Revising the basic principles of integrated
marketing
communications
during a health-related crisis : the case of Croatian tourism and hospitality industry
Šerić, Maja
;
Vernuccio, Maria
;
Pastore, Alberto
- In:
Corporate communications : an international journal
29
(
2024
)
2
,
pp. 257-278
Persistent link: https://www.econbiz.de/10014494122
Saved in:
4
They're vs they are : contractions influence product choice and judgments
Chan, Eugene Y.
;
Meng, Yan
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534146
Saved in:
5
Between strategic clarity and strategic ambiguity : oscillating strategic communication
Hoffjann, Olaf
- In:
Corporate communications : an international journal
27
(
2022
)
2
,
pp. 284-303
Persistent link: https://www.econbiz.de/10013162810
Saved in:
6
The effect of ending disclosure on the persuasiveness of narrative PSAs
Orazi, Davide C.
;
Lei, Jing
;
Bove, Liliana L.
- In:
Journal of business research : JBR
127
(
2021
),
pp. 241-251
Persistent link: https://www.econbiz.de/10012494371
Saved in:
7
Earning while giving : rhetorical strategies for navigating multiple institutional logics in reproductive commodification
Hartman, Anna E.
;
Coslor, Erica
- In:
Journal of business research : JBR
105
(
2019
),
pp. 405-419
Persistent link: https://www.econbiz.de/10012128530
Saved in:
8
Understanding the global consumer culture : views from eastern and western scholars, an introduction to the special issue
Laroche, Michel
;
Teng, Lefa
- In:
Journal of business research : JBR
103
(
2019
),
pp. 219-221
Persistent link: https://www.econbiz.de/10012104187
Saved in:
9
Subjective social inclusion : a conceptual critique for socially inclusive marketing
Licsandru, Tana Cristina
;
Cui, Charles Chi
- In:
Journal of business research : JBR
82
(
2018
),
pp. 330-339
Persistent link: https://www.econbiz.de/10011771905
Saved in:
10
A window to the ideal self : a study of UK Twitter and Chinese Sina Weibo selfie-takers and the implications for marketers
Ma, Jenny Weichen
;
Yang, Yusheng
;
Wilson, Jonathan A. J.
- In:
Journal of business research : JBR
74
(
2017
),
pp. 139-142
Persistent link: https://www.econbiz.de/10011675516
Saved in:
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