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~isPartOf:"Corporate communications : an international journal"
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Corporate communications : an international journal
Journal of business research : JBR
European journal of marketing : EJM
4
Journal of marketing communications
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Analele ştiinţifice ale Univerşităţii Alexandru Ioan Cuza din Iaşi / Ştiinţe economice
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Business horizons
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Continuing to broaden the marketing concept : making the world a better place
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Economic analysis : EA
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International journal of internet marketing and advertising : IJIMA
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Journal of East-West business
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Journal of communication management : an international journal
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Palgrave Studies of Marketing in Emerging Economies
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Problems and perspectives in management : PPM ; international research journal
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World review of entrepreneurship, management and sustainable development
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Informality in strategic communication : making the case for a forgotten concept
Hoffjann, Olaf
- In:
Corporate communications : an international journal
29
(
2024
)
2
,
pp. 206-220
Persistent link: https://www.econbiz.de/10014494118
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2
Between strategic clarity and strategic ambiguity : oscillating strategic communication
Hoffjann, Olaf
- In:
Corporate communications : an international journal
27
(
2022
)
2
,
pp. 284-303
Persistent link: https://www.econbiz.de/10013162810
Saved in:
3
The effect of ending disclosure on the persuasiveness of narrative PSAs
Orazi, Davide C.
;
Lei, Jing
;
Bove, Liliana L.
- In:
Journal of business research : JBR
127
(
2021
),
pp. 241-251
Persistent link: https://www.econbiz.de/10012494371
Saved in:
4
The use of big data in corporate communication
Wiencierz, Christian
;
Röttger, Ulrike
- In:
Corporate communications : an international journal
22
(
2017
)
3
,
pp. 258-272
Persistent link: https://www.econbiz.de/10011778463
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