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~isPartOf:"Corporate communications : an international journal"
~isPartOf:"Journal of global marketing"
~subject:"Markenführung"
~subject:"Unternehmenskultur"
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Search: subject_exact:"Unternehmerische Sozialverantwortung"
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Markenführung
Unternehmenskultur
Corporate Social Responsibility
105
Corporate social responsibility
105
Public relations
56
Öffentlichkeitsarbeit
56
Stakeholder
23
Consumer behaviour
20
Konsumentenverhalten
20
Corporate reputation
17
Firmenimage
17
Communication
13
Business ethics
11
Corporate culture
11
Unternehmensethik
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CSR
10
Kommunikation
10
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10
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Brand management
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CSR communication
9
Corporate communications
9
Sustainability
8
Nachhaltigkeit
7
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7
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6
Legitimacy
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Legitimität
6
Nachhaltigkeitsbericht
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Social responsibility
6
Sustainability reporting
6
Brand architecture
5
Brand image
5
Environmental management
5
Internal communication
5
Interne Kommunikation
5
Markenarchitektur
5
Markenimage
5
Reporting
5
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19
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Johansen, Trine Susanne
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Nielsen, Anne Ellerup
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Alvarado-Herrera, Alejandro
1
Balmer, John M. T.
1
Bandyopadhyay, Chinmoy
1
Blömbeck, Anna
1
Boehncke, Gerrit Adrian
1
Brummette, John
1
Burghausen, Mario
1
Castelló-Martínez, Araceli
1
Currás-Pérez, Rafael
1
Dhanesh, Ganga Sasidharan
1
ELSamen, Amjad Abu
1
Gammoh, Bashar S.
1
Hayati, Babak
1
Huang, Guang
1
Johnson, Lester W.
1
Koh, Anthony C.
1
Lee, Yukyung
1
Lin, Carolyn A.
1
Miller, Katharine E.
1
Noble, Gary
1
Okoroafo, Sam C.
1
O’Connor, Amy
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Park, Jimi
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Pomering, Alan
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Ray, Subhasis
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Topic, Martina
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Vera, Jorge
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Wang, Rong
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1
Yoo, Shijin
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Zhou, Yanfeng
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Corporate communications : an international journal
Journal of global marketing
Journal of business ethics : JOBE
56
Journal of business research : JBR
40
The journal of brand management : an international journal
29
The journal of product & brand management
21
Corporate social responsibility and environmental management
19
SpringerLink / Bücher
17
Management-Reihe Corporate Social Responsibility
11
Business & society
10
Darden Case
10
Industrial marketing management : the international journal for industrial and high-tech firms
10
Journal of business ethics : JBE
10
Cogent business & management
8
European journal of marketing : EJM
8
International journal of hospitality management
8
Journal of strategic marketing
8
Business ethics quarterly : the journal of the Society for Business Ethics
7
CSR und interne Kommunikation : Forschungsansätze und Praxisbeiträge
7
Administrative Sciences : open access journal
6
International studies of management and organization
6
Journal of marketing communications
6
Asia Pacific journal of marketing and logistics
5
CSR, Sustainability, Ethics & Governance
5
California management review
5
Corporate reputation review : an international journal
5
Economic research
5
International journal of contemporary hospitality management
5
Journal of fashion marketing and management
5
Journal of world business : JWB
5
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
5
Pakistan journal of commerce and social sciences
5
Springer eBook Collection
5
CSR und Brand Management : Marken nachhaltig führen
4
Chinese management studies : CMS
4
International journal of business excellence
4
International review on public and non-profit marketing
4
Journal of marketing
4
Journal of promotion management : JPM
4
Journal of retailing and consumer services
4
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ECONIS (ZBW)
19
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1
The role of CSR in high potential recruiting : literature review on the communicative expectations of high potentials
Boehncke, Gerrit Adrian
- In:
Corporate communications : an international journal
28
(
2023
)
2
,
pp. 249-273
Persistent link: https://www.econbiz.de/10014288219
Saved in:
2
Do consumers really care about aspects of corporate social responsibility when developing attitudes toward a brand?
Vera, Jorge
;
Alvarado-Herrera, Alejandro
; …
- In:
Journal of global marketing
35
(
2022
)
3
,
pp. 193-207
Persistent link: https://www.econbiz.de/10013361602
Saved in:
3
Editorial 28.6: corporate social irresponsibility
Topic, Martina
- In:
Corporate communications : an international journal
28
(
2023
)
6
,
pp. 813-818
Persistent link: https://www.econbiz.de/10014493887
Saved in:
4
Content posted by Spanish automotive sector brands on YouTube : branded content, insights and environmental commitment
Castelló-Martínez, Araceli
- In:
Corporate communications : an international journal
28
(
2023
)
2
,
pp. 293-310
Persistent link: https://www.econbiz.de/10014288223
Saved in:
5
Employee sensemaking of CSR : on micro-discourses of corporate social responsibility
Miller, Katharine E.
- In:
Corporate communications : an international journal
28
(
2023
)
3
,
pp. 469-488
Persistent link: https://www.econbiz.de/10014288324
Saved in:
6
The effects of a sustainable vs conventional apparel advertisement on consumer perception of CSR image and attitude toward the brand
Lee, Yukyung
;
Lin, Carolyn A.
- In:
Corporate communications : an international journal
27
(
2022
)
2
,
pp. 388-403
Persistent link: https://www.econbiz.de/10013162819
Saved in:
7
Can corporate-nonprofit partnerships buffer socially irresponsible corporations from stakeholder backlash?
Wang, Rong
;
O’Connor, Amy
- In:
Corporate communications : an international journal
27
(
2022
)
4
,
pp. 674-689
Persistent link: https://www.econbiz.de/10013384939
Saved in:
8
Finding the sweet spot between ethics and aesthetics : a social entrepreneurial perspective to sustainable fashion brand (juxta)positioning
Bandyopadhyay, Chinmoy
;
Ray, Subhasis
- In:
Journal of global marketing
33
(
2020
)
5
,
pp. 377-395
Persistent link: https://www.econbiz.de/10012313056
Saved in:
9
Indulgence versus restraint : the moderating role of cultural differences on the relationship between corporate social performance and corporate financial performance
Sun, Jieqiong
;
Yoo, Shijin
;
Park, Jimi
;
Hayati, Babak
- In:
Journal of global marketing
32
(
2019
)
2
,
pp. 83-92
Persistent link: https://www.econbiz.de/10012201013
Saved in:
10
Corporate social responsibility (CSR) for ethical corporate identity management : framing CSR as a tool for managing the CSR-luxury paradox online
Wong, Jia Yun
;
Dhanesh, Ganga Sasidharan
- In:
Corporate communications : an international journal
22
(
2017
)
4
,
pp. 420-239
Persistent link: https://www.econbiz.de/10011806599
Saved in:
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