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~isPartOf:"Corporate communications : an international journal"
~isPartOf:"Journal of marketing communications"
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Search: person:"Melewar, T.C."
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Corporate culture
4
Unternehmenskultur
4
Corporate reputation
3
Firmenimage
3
Public relations
3
Öffentlichkeitsarbeit
3
Führungskräfte
2
Managers
2
corporate communication
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Advertising planning
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Brand architecture
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China
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Corporate identity management
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Internationales Marketing
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Transnational corporation
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corporate auditory identity
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corporate branding
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corporate identity
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corporate identity taxonomy
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corporate image
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Melewar, T. C.
8
Bartholmé, Roland H.
4
Bang, Nguyen
2
Chigovanyika, T.
2
Gupta, S.
2
Pickton, D.
2
Chen, Cheng-Hao Steve
1
Dinnie, Keith
1
Foroudi, Pantea
1
Han, Sung Ho
1
Japutra, Arnold
1
Melewar, T.C.
1
Yu, Xiaoyu
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Corporate communications : an international journal
Journal of marketing communications
Journal of business research : JBR
19
European journal of marketing : EJM
13
The marketing review
12
Qualitative market research : an international journal
10
Journal of general management
9
Marketing intelligence & planning
9
International studies of management and organization
8
Journal of world business : JWB
7
The journal of brand management : an international journal
7
Building corporate identity, image and reputation in the digital era
5
Management decision : MD
5
Corporate reputation review : an international journal
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
International marketing review
4
Journal of marketing management : MM
4
Qualitative Market Research: An International Journal
4
The European business journal
4
Journal of global marketing
3
Journal of strategic marketing
3
Routledge studies in marketing
3
The journal of business & industrial marketing
3
Asia Pacific journal of marketing and logistics
2
Corporate reputation review
2
EuroMed journal of business
2
Facets of corporate identity, communication, and reputation
2
International Journal of Management Reviews
2
International journal of business and globalisation : IJBG
2
International journal of management reviews : IJMR
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of technology marketing : IJTMkt
2
Journal of Asia Pacific business
2
Journal of Business Research
2
Journal of International Business Studies
2
Journal of World Business
2
Journal of international business studies : JIBS ; a publication of the Academy of International Business and the Western Business School
2
Journal of promotion management : JPM
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Asia-Pacific journal of business administration
1
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ECONIS (ZBW)
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1
An investigation of the corporate identity construct in China : managerial evidence from the high technology industry
Bang, Nguyen
;
Melewar, T. C.
;
Japutra, Arnold
;
Han, Sung Ho
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 779-800
Persistent link: https://www.econbiz.de/10011976100
Saved in:
2
The role of corporate identity management in the higher education sector : an exploratory case study
Melewar, T. C.
;
Foroudi, Pantea
;
Dinnie, Keith
;
Bang, Nguyen
- In:
Journal of marketing communications
24
(
2018
)
4
,
pp. 337-359
Persistent link: https://www.econbiz.de/10011880776
Saved in:
3
The end of silence? : qualitative findings on corporate auditory identity form the UK
Bartholmé, Roland H.
;
Melewar, T. C.
- In:
Journal of marketing communications
22
(
2016
)
4
,
pp. 419-436
Persistent link: https://www.econbiz.de/10011612608
Saved in:
4
Remodelling the corporate visual identity construct : a reference to the sensory and auditory dimension
Bartholmé, Roland H.
;
Melewar, T. C.
- In:
Corporate communications : an international journal
16
(
2011
)
1
,
pp. 53-64
Persistent link: https://www.econbiz.de/10008991209
Saved in:
5
Remodelling the corporate visual identity construct: A reference to the sensory and auditory dimension
Bartholmé, Roland H.
;
Melewar, T. C.
- In:
Corporate communications : an international journal
16
(
2011
)
1
,
pp. 53-65
Persistent link: https://www.econbiz.de/10008786029
Saved in:
6
Remodelling the corporate visual identity construct : a reference to the sensory and auditory dimension
Bartholmé, Roland H.
;
Melewar, T. C.
- In:
Corporate communications : an international journal
16
(
2011
)
1
,
pp. 53-64
Persistent link: https://www.econbiz.de/10008927091
Saved in:
7
MNE executive insights into international advertising programme standardisation
Melewar, T. C.
;
Pickton, D.
;
Gupta, S.
;
Chigovanyika, T.
- In:
Journal of marketing communications
15
(
2009
)
5
,
pp. 345-365
Persistent link: https://www.econbiz.de/10003923343
Saved in:
8
MNE executive insights into international advertising programme standardisation
Melewar, T.C.
;
Pickton, D.
;
Gupta, S.
;
Chigovanyika, T.
- In:
Journal of marketing communications
15
(
2009
)
5
,
pp. 345-366
Persistent link: https://www.econbiz.de/10008334829
Saved in:
9
Measuring visual identity : a multi-construct study
Melewar, T. C.
- In:
Corporate communications : an international journal
6
(
2001
)
1
,
pp. 36-41
Persistent link: https://www.econbiz.de/10008715325
Saved in:
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