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~isPartOf:"Corporate communications : an international journal"
~isPartOf:"Journal of marketing management : MM"
~subject:"Brand heritage"
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Corporate communications : an international journal
Journal of marketing management : MM
Fashion branding and communication : core strategies of European luxury brands
1
Qualitative market research : an international journal
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The journal of brand management : an international journal
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Corporate heritage communication strategies of iconic Italian brands : a multiple case study
Sacco, Federica
;
Conz, Elisa
- In:
Corporate communications : an international journal
28
(
2023
)
7
,
pp. 19-43
Persistent link: https://www.econbiz.de/10014493950
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The dual opening to brand heritage in family businesses
Blombeck, Anna
;
Brunninge, Olof
- In:
Corporate communications : an international journal
18
(
2013
)
3
,
pp. 327-346
Persistent link: https://www.econbiz.de/10010358543
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