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~isPartOf:"Corporate reputation review : an international journal"
~isPartOf:"Employer Branding : Arbeitgeber positionieren und präsentieren"
~isPartOf:"Journal of business research : JBR"
~subject:"Brand image"
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Search: subject_exact:"Corporate image"
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Brand image
Corporate reputation
235
Firmenimage
235
Reputation
108
Brand management
50
Markenführung
50
Public relations
49
Öffentlichkeitsarbeit
49
Corporate Social Responsibility
37
Corporate social responsibility
37
Corporate culture
31
Unternehmenskultur
31
Markenimage
29
Consumer behaviour
27
Konsumentenverhalten
27
Stakeholder
25
corporate reputation
25
Brand architecture
20
Markenarchitektur
20
HR marketing
18
Personalmarketing
18
Deutschland
17
Germany
17
USA
17
United States
17
Beziehungsmarketing
16
Relationship marketing
16
Social Web
15
Social web
15
Confidence
14
Vertrauen
14
Marketing management
13
Marketingmanagement
13
Corporate image
11
Personality psychology
11
Persönlichkeitspsychologie
11
Firm performance
10
Führungskräfte
10
Managers
10
Personalbeschaffung
10
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English
29
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Foroudi, Pantea
3
Melewar, T. C.
3
Dennis, Charles
2
He, Xinming
2
Pantano, Eleonora
2
Ali, Nurmahmud
1
Almeida, Maria da Graça Marques Casimiro
1
Armenakyan, Anahit
1
Ashoori, Minoo Talebi
1
Autere, Vesa
1
Balaji, M. S.
1
Balmer, John M. T.
1
Bang, Nguyen
1
Baum, Matthias
1
Beliaeva, Tatiana
1
Benedetti, Carlotta
1
Bettinelli, Cristina
1
Borini, Felipe Mendes
1
Brunner, Christian Boris
1
Bèzes, Christophe
1
Chang, Chao-Ching
1
Chen, Weifeng
1
Coelho, Arnaldo
1
Cottan-Nir, Osnat
1
Cowan, Kirsten
1
Cuomo, Maria Teresa
1
De Massis, Alfredo
1
Ferasso, Marcos
1
Fischer, Eileen
1
Floriani, Dinorá Eliete
1
Foroudi, Mohammad Mahdi
1
Gilmore, Jasmine
1
Gohlke, Madlen
1
Gorp, Désirée M. van
1
Gupta, Suraksha
1
Guzman, Francisco
1
Hafeez, Khalid
1
Heinberg, Martin
1
Hemsley-Brown, Jane
1
Heslop, Louise A.
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Corporate reputation review : an international journal
Employer Branding : Arbeitgeber positionieren und präsentieren
Journal of business research : JBR
Journal of retailing and consumer services
15
The journal of brand management : an international journal
12
Journal of business ethics : JOBE
10
The journal of product & brand management
10
Journal of travel and tourism marketing
8
Marketing intelligence & planning
7
Asia Pacific journal of marketing and logistics
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
Corporate communications : an international journal
4
International journal of hospitality management
4
Qualitative market research : an international journal
4
The journal of consumer marketing
4
Corporate reputation review
3
Economic research
3
European journal of marketing : EJM
3
International journal of contemporary hospitality management
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
International marketing review
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing
3
Journal of marketing communications
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Psychology & marketing
3
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
3
Tourism management : research, policies, practice
3
Chinese management studies
2
Contemporary economics
2
Emerging Markets Journal : EMAJ
2
Gabler Edition Wissenschaft
2
Global business & economics review
2
Human resource management
2
International journal of business
2
International journal of economics and finance
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of retail & distribution management
2
International journal of retail and distribution management
2
International studies of management and organization
2
Internationalisierung deutscher Unternehmen : Strategien, Instrumente und Konzepte für den Mittelstand
2
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ECONIS (ZBW)
29
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1
Falling from grace : family-based brands amidst scandals
Rondi, Emanuela
;
Benedetti, Carlotta
;
Bettinelli, Cristina
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014229586
Saved in:
2
Marketing and family firms : theoretical roots, research trajectories, and themes
Beliaeva, Tatiana
;
Ferasso, Marcos
;
Kraus, Sascha
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 66-79
Persistent link: https://www.econbiz.de/10013184956
Saved in:
3
Conceptualizing country-of-origin image as a country-specific advantage : an insider perspective
Suter, Mariana Bassi
;
Munjal, Surender
;
Borini, Felipe …
- In:
Journal of business research : JBR
134
(
2021
),
pp. 415-427
Persistent link: https://www.econbiz.de/10012643817
Saved in:
4
Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 472-488
Persistent link: https://www.econbiz.de/10012238107
Saved in:
5
The impact of brand portfolios on organizational attractiveness
Brunner, Christian Boris
;
Baum, Matthias
- In:
Journal of business research : JBR
106
(
2020
),
pp. 182-195
Persistent link: https://www.econbiz.de/10012158348
Saved in:
6
Non-effectual, non-customer effectual, or customer-effectual : a conceptual exploration of the applicability of the effectuation logic in startup brand identity construction
Shi, Lei
;
Miles, Angela
- In:
Journal of business research : JBR
113
(
2020
),
pp. 168-179
Persistent link: https://www.econbiz.de/10012230458
Saved in:
7
Linking identity and heritage with image and a reputation for competition
Foroudi, Pantea
;
Cuomo, Maria Teresa
;
Foroudi, Mohammad …
- In:
Journal of business research : JBR
113
(
2020
),
pp. 317-325
Persistent link: https://www.econbiz.de/10012230495
Saved in:
8
Co-creating brand image and reputation through stakeholder’s social network
Foroudi, Pantea
;
Nazarian, Alireza
;
Ziyadin, Sayabek
; …
- In:
Journal of business research : JBR
114
(
2020
),
pp. 42-59
Persistent link: https://www.econbiz.de/10012257445
Saved in:
9
How CSR reputation, sustainability signals, and country-of-origin sustainability reputation contribute to corporate brand performance : an exploratory study
Cowan, Kirsten
;
Guzman, Francisco
- In:
Journal of business research : JBR
117
(
2020
),
pp. 683-693
Persistent link: https://www.econbiz.de/10012288092
Saved in:
10
The role of corporate brand image for B2B relationships of logistics service providers in China
Balmer, John M. T.
;
Lin, Zhibin
;
Chen, Weifeng
;
He, Xinming
- In:
Journal of business research : JBR
117
(
2020
),
pp. 850-861
Persistent link: https://www.econbiz.de/10012288105
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