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~isPartOf:"Corporate reputation review : an international journal"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Markenarchitektur"
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Markenarchitektur
Brand architecture
8
Brand management
6
Markenführung
6
Corporate reputation
5
Firmenimage
5
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3
Social Web
3
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3
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1
Geddes, David
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Golob, Urša
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1
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Corporate reputation review : an international journal
International journal of internet marketing and advertising : IJIMA
The journal of brand management : an international journal
58
European journal of marketing : EJM
26
Journal of business research : JBR
25
SpringerLink / Bücher
15
The journal of product & brand management
13
Corporate communications : an international journal
12
International studies of management and organization
11
Industrial marketing management : the international journal for industrial and high-tech firms
10
Advances in corporate branding
6
Innovatives Markenmanagement
6
Marketing intelligence & planning
6
Building corporate identity, image and reputation in the digital era
5
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
5
Working paper series / Bradford University School of Management
5
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
4
Harvard business review : HBR
4
Journal of strategic marketing
4
The journal of business & industrial marketing
4
Asia Pacific journal of marketing and logistics
3
Corporate social responsibility and environmental management
3
Foundations of corporate heritage
3
International journal of contemporary hospitality management
3
Journal of general management
3
Journal of marketing communications
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of retailing and consumer services
3
Manual of international marketing
3
Reputation Management
3
Routledge studies in marketing
3
Scandinavian journal of management
3
The Routledge companion to contemporary brand management
3
The marketing review
3
Brand management in emerging markets : theories and practice
2
Business ethics quarterly : the journal of the Society for Business Ethics
2
Cogent business & management
2
Corporate Branding in Logistics and Transportation : Recent Developments and Emerging Issues
2
Family business review : journal of the Family Firm Institute
2
Gabler research
2
Health marketing quarterly
2
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ECONIS (ZBW)
8
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1
Building corporate reputation through social media marketing efforts : the mediating role of corporate brand credibility
Garanti, Zanete
;
Igbudu, Nicholas
;
Popoola, Temitope
; …
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 370-393
Persistent link: https://www.econbiz.de/10014318231
Saved in:
2
Comparing blogs with print ads for corporate branding : the role of source credibility
Vinuales, Gema
;
Sheinin, Daniel A.
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 168-183
Persistent link: https://www.econbiz.de/10012252814
Saved in:
3
Extending the boundaries of corporate branding : an exploratory study of the influence of brand familiarity in recruitment practices through social media by B2B firms
Kumar, Ashish
;
Möller, K. E. Kristian
- In:
Corporate reputation review : an international journal
21
(
2018
)
3
,
pp. 101-114
Persistent link: https://www.econbiz.de/10011915390
Saved in:
4
The quest for the corporate reputation definition : lessons from the interconnection model of identity, image, and reputation
Podnar, Klement
;
Golob, Urša
- In:
Corporate reputation review : an international journal
20
(
2017
)
3/4
,
pp. 186-192
Persistent link: https://www.econbiz.de/10011794928
Saved in:
5
Impact of voluntary disclosures on corporate brand equity
Sarkar, Soumya
;
Bhattacharjee, Titas
- In:
Corporate reputation review : an international journal
20
(
2017
)
2
,
pp. 125-136
Persistent link: https://www.econbiz.de/10011739773
Saved in:
6
The Toyota recall crisis : media impact on Toyota's corporate brand reputation
Fan, David
;
Geddes, David
;
Flory, Felix
- In:
Corporate reputation review : an international journal
16
(
2013
)
2
,
pp. 99-117
Persistent link: https://www.econbiz.de/10009752255
Saved in:
7
Recruits' corporate brand co-creation experiences of the Finnish military forces
Juntunen, Mari
;
Juntunen, Jouni
;
Autere, Vesa
- In:
Corporate reputation review : an international journal
15
(
2012
)
2
,
pp. 88-104
Persistent link: https://www.econbiz.de/10009554682
Saved in:
8
Corporate brand integration in mergers and acquisitions : an action research-based approach
Kernstock, Joachim
;
Brexendorf, Tim Oliver
- In:
Corporate reputation review : an international journal
15
(
2012
)
3
,
pp. 169-178
Persistent link: https://www.econbiz.de/10009582150
Saved in:
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