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~isPartOf:"Corporate reputation review : an international journal"
~subject:"Konsumentenverhalten"
~subject:"Kreativität"
~subject:"Marketing"
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Product design
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E-mass customization
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Economic history
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Furman, David M.
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Gupta, Suraksha
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Yan, Ye
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Corporate reputation review : an international journal
Product experience
19
Journal of business research : JBR
18
Journal of retailing and consumer services
17
Psychology & marketing
17
International journal of product development : IJPD
15
Journal of consumer research : JCR ; an interdisciplinary bimonthly
12
The journal of product innovation management : an international publication of the Product Development & Management Association
10
International journal of production research
8
Journal of marketing
8
Creativity and innovation management
7
International journal of production economics
7
Journal of international consumer marketing
7
SpringerLink / Bücher
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California management review
6
European journal of marketing : EJM
6
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Journal of marketing communications
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Journal of marketing research : JMR
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
The journal of brand management : an international journal
6
The journal of product & brand management
6
Beiträge zum Produkt-Marketing
5
Corporate creativity : developing an innovative organization
5
Europäische Hochschulschriften / 5
5
International journal of retail & distribution management
5
Jahrbuch der Absatz- und Verbrauchsforschung
5
Journal of retailing
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Sensory marketing : research on the sensuality of products
5
Cogent business & management
4
Journal of fashion marketing and management
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Journal of marketing research
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Research
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Faculty & research / Insead : working paper series
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Human factors and ergonomics in consumer product design : methods and techniques
3
IEEE transactions on engineering management : EM
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International journal of consumer studies
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International journal of hospitality management
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A review of e-mass customization as a branding strategy
Yan, Ye
;
Gupta, Suraksha
;
Schoefer, Klaus
;
Licsandru, Tana
- In:
Corporate reputation review : an international journal
23
(
2020
)
3
,
pp. 215-223
Persistent link: https://www.econbiz.de/10012296209
Saved in:
2
The development of corporate image : a historiographic approach to a marketing concept
Furman, David M.
- In:
Corporate reputation review : an international journal
13
(
2010/11
)
1
,
pp. 63-75
Persistent link: https://www.econbiz.de/10003987874
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